Area Sales Manager

Job Title

1. Sales Strategy & Planning:

• Develop and implement effective sales strategies and business plans for the FMCG products.
• Forecast sales targets and ensure achievement of monthly/quarterly/annual sales goals.
• Conduct market analysis to identify new opportunities and areas for growth.

1. Team Management & Development:

• Lead, motivate, and manage a team of sales representatives and executives.
• Provide training and guidance to sales teams to improve product knowledge and sales techniques.
• Set clear performance expectations and monitor sales team performance through regular reports and reviews.

1. Customer Relationship Management:

• Build and maintain strong relationships with key retail partners, distributors, and customers.
• Address customer queries, issues, and complaints in a timely and professional manner.
• Conduct business reviews with customers to ensure satisfaction and identify opportunities for upselling or cross-selling.

1. Market Penetration & Brand Visibility:

• Develop strategies to increase the companys market share within the assigned region.
• Ensure product availability, visibility, and shelf space in key retail outlets.
• Coordinate with the marketing team for promotional campaigns, discounts, and product launches to enhance brand awareness.

1. Sales Reporting & Analysis:

• Prepare and submit detailed sales reports and forecasts to senior management.
• Analyze sales performance, track market trends, and competitor activity.
• Recommend pricing strategies and promotional offers based on market conditions and sales data.

1. Budget Management:

• Manage sales budgets effectively, ensuring that costs are controlled while achieving sales targets.
• Monitor the allocation of resources for sales operations, ensuring optimal spending for maximum returns.

1. Cross-Department Collaboration:

• Work closely with other departments (marketing, supply chain, finance) to ensure seamless product delivery and customer satisfaction.
• Provide feedback to product development and marketing teams about customer preferences and product performance.

1. Compliance & Reporting:

• Ensure all sales activities comply with legal regulations and industry standards.
• Keep accurate records of all sales transactions and customer interactions.

Key Qualifications & Skills:

• Education

  : Bachelor's degree in Business Administration, Marketing, or a related field (Masters degree or MBA is a plus).

• Experience

  : Minimum of 5 years of experience in FMCG sales, with at least 2 years in a managerial role.

• Leadership Skills

  : Proven track record of leading and motivating sales teams to exceed targets.

• Communication

  : Excellent verbal and written communication skills, with the ability to interact with customers, partners, and internal teams effectively.

• Analytical Skills

  : Strong data analysis and problem-solving skills, with the ability to interpret sales figures and market data.

• Customer-Oriented

  : Ability to build and maintain strong relationships with customers and stakeholders.

• Negotiation Skills

  : Experience in negotiating deals, contracts, and pricing with distributors and retailers.

• Tech-Savvy

  : Proficiency in using sales software, CRM tools, and Microsoft Office Suite (Excel, Word, PowerPoint).

• Time Management

  : Ability to prioritize tasks, manage time effectively, and meet deadlines.

Desirable Attributes:

• A self-starter with a results-driven mindset.
• Knowledge of the FMCG market and trends.
• Strong networking and relationship-building skills.