Area Sales Manager – Food & Beverages (Institutional Sales)

3 - 4 years

2 - 3 Lacs

Posted:1 hour ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Key Responsibilities:

  • Drive institutional sales growth by developing and managing a robust distributor and dealer network across regions
  • Identify and onboard new institutional clients including government and private establishments Set, monitor, and achieve monthly and annual sales targets across territories
  • Build strong relationships with distributors, ensuring consistent brand visibility and product availability
  • Develop regional sales strategies in line with business objectives and market trends
  • Coordinate with internal teams and brand partners to execute promotional plans and marketing initiatives
  • Conduct periodic market visits and business reviews to ensure consistent performance
  • Ensure compliance with pricing policies, payment terms, and credit control processes
  • Required Skills & Experience:Exposure with a minimum of 3-4 years of experience in FMCG or F&B institutional sales
  • Proven track record in channel development and distributor management
  • Strong negotiation, communication, and relationship management skills
  • Excellent business acumen and analytical ability to identify growth opportunities
  • Willingness to travel extensively to drive business expansion
  • Preferred Background:Experience working with reputed FMCG / F&B brands or distributors in the institutional sales domain
  • MBA or equivalent qualification in Sales, Marketing, or Business Management (preferred).

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