Key Responsibilities: Drive institutional sales growth by developing and managing a robust distributor and dealer network across regions Identify and onboard new institutional clients including government and private establishments Set, monitor, and achieve monthly and annual sales targets across territories Build strong relationships with distributors, ensuring consistent brand visibility and product availability Develop regional sales strategies in line with business objectives and market trends Coordinate with internal teams and brand partners to execute promotional plans and marketing initiatives Conduct periodic market visits and business reviews to ensure consistent performance Ensure compliance with pricing policies, payment terms, and credit control processes Required Skills & Experience:Exposure with a minimum of 3-4 years of experience in FMCG or F&B institutional sales Proven track record in channel development and distributor management Strong negotiation, communication, and relationship management skills Excellent business acumen and analytical ability to identify growth opportunities Willingness to travel extensively to drive business expansion Preferred Background:Experience working with reputed FMCG / F&B brands or distributors in the institutional sales domain MBA or equivalent qualification in Sales, Marketing, or Business Management (preferred).
Key Responsibilities : Drive institutional sales growth by developing and managing a robust distributor and dealer network across regions. Identify and onboard new institutional clients including government and private establishments. Set, monitor, and achieve monthly and annual sales targets across territories. Build strong relationships with distributors, ensuring consistent brand visibility and product availability. Develop regional sales strategies in line with business objectives and market trends. Coordinate with internal teams and brand partners to execute promotional plans and marketing initiatives. Conduct periodic market visits and business reviews to ensure consistent performance. Ensure compliance with pricing policies, payment terms, and credit control processes. Required Skills & Experience: Exposure with a minimum of 3-4 years of experience in FMCG or F&B institutional sales. Proven track record in channel development and distributor management. Strong negotiation, communication, and relationship management skills. Excellent business acumen and analytical ability to identify growth opportunities. Willingness to travel extensively to drive business expansion. Preferred Background: Experience working with reputed FMCG / F&B brands or distributors in the institutional sales domain. MBA or equivalent qualification in Sales, Marketing, or Business Management (preferred).
We are seeking a dynamic and results-driven Area Sales Manager (ASM) with extensive experience in the Food and Beverage (F&B) industry to oversee regional sales operations, channel expansion, and revenue growth. The ideal candidate will have a deep understanding of F&B distribution channels, modern and general trade sales, and team leadership. The ASM will be responsible for driving business performance, establishing relationships with key distributors and retailers, implementing strategic sales plans, and ensuring consistent brand visibility across the assigned territory. Key Responsibilities 1. Sales Strategy & Execution Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Identify new business opportunities and untapped markets within the assigned territory. Ensure execution of trade promotions, product visibility initiatives, and brand activation campaigns. Monitor and analyze sales performance metrics to identify areas for improvement. Drive the achievement of primary and secondary sales objectives. 2. Distribution & Channel Management Appoint, manage, and motivate distributors, dealers, and stockists in the assigned region. Ensure product availability and placement across key retail outlets, supermarkets, and HoReCa (Hotels, Restaurants & Cafes) channels Optimize supply chain efficiency and maintain healthy inventory levels across distribution points. Work closely with logistics and supply chain teams to resolve issues related to stock, delivery, and product quality. 3. Market Intelligence & Business Development Conduct regular market visits to understand competitor activities, consumer behavior, and emerging trends. Provide actionable insights for new product development and pricing strategies. Collaborate with the marketing team to execute region-specific marketing and promotional campaigns. Identify potential institutional clients (schools, hospitals, hotels, corporate canteens) and convert them into business opportunities. 4. Team Management & Leadershi Lead, mentor, and train a team of Territory Sales Officers/Executives to achieve collective targets. Set clear goals, monitor performance, and provide continuous feedback and coaching. Foster a high-performance sales culture built on teamwork, accountability, and customer focus. 5. Reporting & Analytics Prepare and present weekly and monthly sales reports to the Regional or Zonal Head. Analyze sales data, identify gaps, and formulate corrective action plans. Track ROI of marketing and trade promotion activities. Required Skills & Competencies Proven track record of achieving sales targets in the Food & Beverage sector (FMCG preferred). Strong knowledge of channel sales, distribution networks, and retail dynamics. Excellent negotiation, communication, and presentation skills. Analytical mindset with proficiency in MS Excel, CRM tools, and sales reporting software. Ability to work under pressure and manage multiple priorities effectively. Leadership qualities with a passion for mentoring and developing teams. Willingness to travel extensively across assigned territories. Educational Qualifications Bachelors degree in Business Administration, Marketing, or Commerce (MBA preferred). Certification or training in Sales Management or FMCG Distribution will be an added advantage. Key Performance Indicators (KPIs) Achievement of monthly and quarterly sales targets. Growth in market share and numeric distribution. Distributor and retailer satisfaction score. Team productivity and target achievement rate. Reduction in overdue outstanding and stock discrepancies.
We are seeking a dynamic and results-driven Area Sales Manager (ASM) with extensive experience in the Food and Beverage (F&B) industry to oversee regional sales operations, channel expansion, and revenue growth. The ideal candidate will have a deep understanding of F&B distribution channels, modern and general trade sales, and team leadership. The ASM will be responsible for driving business performance, establishing relationships with key distributors and retailers, implementing strategic sales plans, and ensuring consistent brand visibility across the assigned territory. Key Responsibilities 1. Sales Strategy & Execution Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Identify new business opportunities and untapped markets within the assigned territory. Ensure execution of trade promotions, product visibility initiatives, and brand activation campaigns. Monitor and analyze sales performance metrics to identify areas for improvement. Drive the achievement of primary and secondary sales objectives. 2. Distribution & Channel Management Appoint, manage, and motivate distributors, dealers, and stockists in the assigned region. Ensure product availability and placement across key retail outlets, supermarkets, and HoReCa (Hotels, Restaurants & Cafes) channels Optimize supply chain efficiency and maintain healthy inventory levels across distribution points. Work closely with logistics and supply chain teams to resolve issues related to stock, delivery, and product quality. 3. Market Intelligence & Business Development Conduct regular market visits to understand competitor activities, consumer behavior, and emerging trends. Provide actionable insights for new product development and pricing strategies. Collaborate with the marketing team to execute region-specific marketing and promotional campaigns. Identify potential institutional clients (schools, hospitals, hotels, corporate canteens) and convert them into business opportunities. 4. Team Management & Leadershi Lead, mentor, and train a team of Territory Sales Officers/Executives to achieve collective targets. Set clear goals, monitor performance, and provide continuous feedback and coaching. Foster a high-performance sales culture built on teamwork, accountability, and customer focus. 5. Reporting & Analytics Prepare and present weekly and monthly sales reports to the Regional or Zonal Head. Analyze sales data, identify gaps, and formulate corrective action plans. Track ROI of marketing and trade promotion activities. Required Skills & Competencies Proven track record of achieving sales targets in the Food & Beverage sector (FMCG preferred). Strong knowledge of channel sales, distribution networks, and retail dynamics. Excellent negotiation, communication, and presentation skills. Analytical mindset with proficiency in MS Excel, CRM tools, and sales reporting software. Ability to work under pressure and manage multiple priorities effectively. Leadership qualities with a passion for mentoring and developing teams. Willingness to travel extensively across assigned territories. Educational Qualifications Bachelors degree in Business Administration, Marketing, or Commerce (MBA preferred). Certification or training in Sales Management or FMCG Distribution will be an added advantage. Key Performance Indicators (KPIs) Achievement of monthly and quarterly sales targets. Growth in market share and numeric distribution. Distributor and retailer satisfaction score. Team productivity and target achievement rate. Reduction in overdue outstanding and stock discrepancies.
We are seeking a dynamic and results-driven Area Sales Manager (ASM) with extensive experience in the Food and Beverage (F&B) industry to oversee regional sales operations, channel expansion, and revenue growth. The ideal candidate will have a deep understanding of F&B distribution channels, modern and general trade sales, and team leadership. The ASM will be responsible for driving business performance, establishing relationships with key distributors and retailers, implementing strategic sales plans, and ensuring consistent brand visibility across the assigned territory. Key Responsibilities 1. Sales Strategy & Execution Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Identify new business opportunities and untapped markets within the assigned territory. Ensure execution of trade promotions, product visibility initiatives, and brand activation campaigns. Monitor and analyze sales performance metrics to identify areas for improvement. Drive the achievement of primary and secondary sales objectives. 2. Distribution & Channel Management Appoint, manage, and motivate distributors, dealers, and stockists in the assigned region. Ensure product availability and placement across key retail outlets, supermarkets, and HoReCa (Hotels, Restaurants & Cafes) channels Optimize supply chain efficiency and maintain healthy inventory levels across distribution points. Work closely with logistics and supply chain teams to resolve issues related to stock, delivery, and product quality. 3. Market Intelligence & Business Development Conduct regular market visits to understand competitor activities, consumer behavior, and emerging trends. Provide actionable insights for new product development and pricing strategies. Collaborate with the marketing team to execute region-specific marketing and promotional campaigns. Identify potential institutional clients (schools, hospitals, hotels, corporate canteens) and convert them into business opportunities. 4. Team Management & Leadershi Lead, mentor, and train a team of Territory Sales Officers/Executives to achieve collective targets. Set clear goals, monitor performance, and provide continuous feedback and coaching. Foster a high-performance sales culture built on teamwork, accountability, and customer focus. 5. Reporting & Analytics Prepare and present weekly and monthly sales reports to the Regional or Zonal Head. Analyze sales data, identify gaps, and formulate corrective action plans. Track ROI of marketing and trade promotion activities. Required Skills & Competencies Proven track record of achieving sales targets in the Food & Beverage sector (FMCG preferred). Strong knowledge of channel sales, distribution networks, and retail dynamics. Excellent negotiation, communication, and presentation skills. Analytical mindset with proficiency in MS Excel, CRM tools, and sales reporting software. Ability to work under pressure and manage multiple priorities effectively. Leadership qualities with a passion for mentoring and developing teams. Willingness to travel extensively across assigned territories. Educational Qualifications Bachelors degree in Business Administration, Marketing, or Commerce (MBA preferred). Certification or training in Sales Management or FMCG Distribution will be an added advantage. Key Performance Indicators (KPIs) Achievement of monthly and quarterly sales targets. Growth in market share and numeric distribution. Distributor and retailer satisfaction score. Team productivity and target achievement rate. Reduction in overdue outstanding and stock discrepancies.
We are seeking a dynamic and results-driven Area Sales Manager (ASM) with extensive experience in the Food and Beverage (F&B) industry to oversee regional sales operations, channel expansion, and revenue growth. The ideal candidate will have a deep understanding of F&B distribution channels, modern and general trade sales, and team leadership. The ASM will be responsible for driving business performance, establishing relationships with key distributors and retailers, implementing strategic sales plans, and ensuring consistent brand visibility across the assigned territory. Key Responsibilities 1. Sales Strategy & Execution Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Identify new business opportunities and untapped markets within the assigned territory. Ensure execution of trade promotions, product visibility initiatives, and brand activation campaigns. Monitor and analyze sales performance metrics to identify areas for improvement. Drive the achievement of primary and secondary sales objectives. 2. Distribution & Channel Management Appoint, manage, and motivate distributors, dealers, and stockists in the assigned region. Ensure product availability and placement across key retail outlets, supermarkets, and HoReCa (Hotels, Restaurants & Cafes) channels Optimize supply chain efficiency and maintain healthy inventory levels across distribution points. Work closely with logistics and supply chain teams to resolve issues related to stock, delivery, and product quality. 3. Market Intelligence & Business Development Conduct regular market visits to understand competitor activities, consumer behavior, and emerging trends. Provide actionable insights for new product development and pricing strategies. Collaborate with the marketing team to execute region-specific marketing and promotional campaigns. Identify potential institutional clients (schools, hospitals, hotels, corporate canteens) and convert them into business opportunities. 4. Team Management & Leadershi Lead, mentor, and train a team of Territory Sales Officers/Executives to achieve collective targets. Set clear goals, monitor performance, and provide continuous feedback and coaching. Foster a high-performance sales culture built on teamwork, accountability, and customer focus. 5. Reporting & Analytics Prepare and present weekly and monthly sales reports to the Regional or Zonal Head. Analyze sales data, identify gaps, and formulate corrective action plans. Track ROI of marketing and trade promotion activities. Required Skills & Competencies Proven track record of achieving sales targets in the Food & Beverage sector (FMCG preferred). Strong knowledge of channel sales, distribution networks, and retail dynamics. Excellent negotiation, communication, and presentation skills. Analytical mindset with proficiency in MS Excel, CRM tools, and sales reporting software. Ability to work under pressure and manage multiple priorities effectively. Leadership qualities with a passion for mentoring and developing teams. Willingness to travel extensively across assigned territories. Educational Qualifications Bachelors degree in Business Administration, Marketing, or Commerce (MBA preferred). Certification or training in Sales Management or FMCG Distribution will be an added advantage. Key Performance Indicators (KPIs) Achievement of monthly and quarterly sales targets. Growth in market share and numeric distribution. Distributor and retailer satisfaction score. Team productivity and target achievement rate. Reduction in overdue outstanding and stock discrepancies.
We are seeking a dynamic and results-driven Area Sales Manager (ASM) with extensive experience in the Food and Beverage (F&B) industry to oversee regional sales operations, channel expansion, and revenue growth. The ideal candidate will have a deep understanding of F&B distribution channels, modern and general trade sales, and team leadership. The ASM will be responsible for driving business performance, establishing relationships with key distributors and retailers, implementing strategic sales plans, and ensuring consistent brand visibility across the assigned territory. Key Responsibilities 1. Sales Strategy & Execution Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Identify new business opportunities and untapped markets within the assigned territory. Ensure execution of trade promotions, product visibility initiatives, and brand activation campaigns. Monitor and analyze sales performance metrics to identify areas for improvement. Drive the achievement of primary and secondary sales objectives. 2. Distribution & Channel Management Appoint, manage, and motivate distributors, dealers, and stockists in the assigned region. Ensure product availability and placement across key retail outlets, supermarkets, and HoReCa (Hotels, Restaurants & Cafes) channels Optimize supply chain efficiency and maintain healthy inventory levels across distribution points. Work closely with logistics and supply chain teams to resolve issues related to stock, delivery, and product quality. 3. Market Intelligence & Business Development Conduct regular market visits to understand competitor activities, consumer behavior, and emerging trends. Provide actionable insights for new product development and pricing strategies. Collaborate with the marketing team to execute region-specific marketing and promotional campaigns. Identify potential institutional clients (schools, hospitals, hotels, corporate canteens) and convert them into business opportunities. 4. Team Management & Leadershi Lead, mentor, and train a team of Territory Sales Officers/Executives to achieve collective targets. Set clear goals, monitor performance, and provide continuous feedback and coaching. Foster a high-performance sales culture built on teamwork, accountability, and customer focus. 5. Reporting & Analytics Prepare and present weekly and monthly sales reports to the Regional or Zonal Head. Analyze sales data, identify gaps, and formulate corrective action plans. Track ROI of marketing and trade promotion activities. Required Skills & Competencies Proven track record of achieving sales targets in the Food & Beverage sector (FMCG preferred). Strong knowledge of channel sales, distribution networks, and retail dynamics. Excellent negotiation, communication, and presentation skills. Analytical mindset with proficiency in MS Excel, CRM tools, and sales reporting software. Ability to work under pressure and manage multiple priorities effectively. Leadership qualities with a passion for mentoring and developing teams. Willingness to travel extensively across assigned territories. Educational Qualifications Bachelors degree in Business Administration, Marketing, or Commerce (MBA preferred). Certification or training in Sales Management or FMCG Distribution will be an added advantage. Key Performance Indicators (KPIs) Achievement of monthly and quarterly sales targets. Growth in market share and numeric distribution. Distributor and retailer satisfaction score. Team productivity and target achievement rate. Reduction in overdue outstanding and stock discrepancies.
We are seeking a dynamic and results-driven Area Sales Manager (ASM) with extensive experience in the Food and Beverage (F&B) industry to oversee regional sales operations, channel expansion, and revenue growth. The ideal candidate will have a deep understanding of F&B distribution channels, modern and general trade sales, and team leadership. The ASM will be responsible for driving business performance, establishing relationships with key distributors and retailers, implementing strategic sales plans, and ensuring consistent brand visibility across the assigned territory. Key Responsibilities 1. Sales Strategy & Execution Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Identify new business opportunities and untapped markets within the assigned territory. Ensure execution of trade promotions, product visibility initiatives, and brand activation campaigns. Monitor and analyze sales performance metrics to identify areas for improvement. Drive the achievement of primary and secondary sales objectives. 2. Distribution & Channel Management Appoint, manage, and motivate distributors, dealers, and stockists in the assigned region. Ensure product availability and placement across key retail outlets, supermarkets, and HoReCa (Hotels, Restaurants & Cafes) channels Optimize supply chain efficiency and maintain healthy inventory levels across distribution points. Work closely with logistics and supply chain teams to resolve issues related to stock, delivery, and product quality. 3. Market Intelligence & Business Development Conduct regular market visits to understand competitor activities, consumer behavior, and emerging trends. Provide actionable insights for new product development and pricing strategies. Collaborate with the marketing team to execute region-specific marketing and promotional campaigns. Identify potential institutional clients (schools, hospitals, hotels, corporate canteens) and convert them into business opportunities. 4. Team Management & Leadershi Lead, mentor, and train a team of Territory Sales Officers/Executives to achieve collective targets. Set clear goals, monitor performance, and provide continuous feedback and coaching. Foster a high-performance sales culture built on teamwork, accountability, and customer focus. 5. Reporting & Analytics Prepare and present weekly and monthly sales reports to the Regional or Zonal Head. Analyze sales data, identify gaps, and formulate corrective action plans. Track ROI of marketing and trade promotion activities. Required Skills & Competencies Proven track record of achieving sales targets in the Food & Beverage sector (FMCG preferred). Strong knowledge of channel sales, distribution networks, and retail dynamics. Excellent negotiation, communication, and presentation skills. Analytical mindset with proficiency in MS Excel, CRM tools, and sales reporting software. Ability to work under pressure and manage multiple priorities effectively. Leadership qualities with a passion for mentoring and developing teams. Willingness to travel extensively across assigned territories. Educational Qualifications Bachelors degree in Business Administration, Marketing, or Commerce (MBA preferred). Certification or training in Sales Management or FMCG Distribution will be an added advantage. Key Performance Indicators (KPIs) Achievement of monthly and quarterly sales targets. Growth in market share and numeric distribution. Distributor and retailer satisfaction score. Team productivity and target achievement rate. Reduction in overdue outstanding and stock discrepancies.
We are seeking a dynamic and results-driven Area Sales Manager (ASM) with extensive experience in the Food and Beverage (F&B) industry to oversee regional sales operations, channel expansion, and revenue growth. The ideal candidate will have a deep understanding of F&B distribution channels, modern and general trade sales, and team leadership. The ASM will be responsible for driving business performance, establishing relationships with key distributors and retailers, implementing strategic sales plans, and ensuring consistent brand visibility across the assigned territory. Key Responsibilities 1. Sales Strategy & Execution Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Identify new business opportunities and untapped markets within the assigned territory. Ensure execution of trade promotions, product visibility initiatives, and brand activation campaigns. Monitor and analyze sales performance metrics to identify areas for improvement. Drive the achievement of primary and secondary sales objectives. 2. Distribution & Channel Management Appoint, manage, and motivate distributors, dealers, and stockists in the assigned region. Ensure product availability and placement across key retail outlets, supermarkets, and HoReCa (Hotels, Restaurants & Cafes) channels Optimize supply chain efficiency and maintain healthy inventory levels across distribution points. Work closely with logistics and supply chain teams to resolve issues related to stock, delivery, and product quality. 3. Market Intelligence & Business Development Conduct regular market visits to understand competitor activities, consumer behavior, and emerging trends. Provide actionable insights for new product development and pricing strategies. Collaborate with the marketing team to execute region-specific marketing and promotional campaigns. Identify potential institutional clients (schools, hospitals, hotels, corporate canteens) and convert them into business opportunities. 4. Team Management & Leadershi Lead, mentor, and train a team of Territory Sales Officers/Executives to achieve collective targets. Set clear goals, monitor performance, and provide continuous feedback and coaching. Foster a high-performance sales culture built on teamwork, accountability, and customer focus. 5. Reporting & Analytics Prepare and present weekly and monthly sales reports to the Regional or Zonal Head. Analyze sales data, identify gaps, and formulate corrective action plans. Track ROI of marketing and trade promotion activities. Required Skills & Competencies Proven track record of achieving sales targets in the Food & Beverage sector (FMCG preferred). Strong knowledge of channel sales, distribution networks, and retail dynamics. Excellent negotiation, communication, and presentation skills. Analytical mindset with proficiency in MS Excel, CRM tools, and sales reporting software. Ability to work under pressure and manage multiple priorities effectively. Leadership qualities with a passion for mentoring and developing teams. Willingness to travel extensively across assigned territories. Educational Qualifications Bachelors degree in Business Administration, Marketing, or Commerce (MBA preferred). Certification or training in Sales Management or FMCG Distribution will be an added advantage. Key Performance Indicators (KPIs) Achievement of monthly and quarterly sales targets. Growth in market share and numeric distribution. Distributor and retailer satisfaction score. Team productivity and target achievement rate. Reduction in overdue outstanding and stock discrepancies.
We are seeking a dynamic and results-driven Area Sales Manager (ASM) with extensive experience in the Food and Beverage (F&B) industry to oversee regional sales operations, channel expansion, and revenue growth. The ideal candidate will have a deep understanding of F&B distribution channels, modern and general trade sales, and team leadership. The ASM will be responsible for driving business performance, establishing relationships with key distributors and retailers, implementing strategic sales plans, and ensuring consistent brand visibility across the assigned territory. Key Responsibilities 1. Sales Strategy & Execution Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Identify new business opportunities and untapped markets within the assigned territory. Ensure execution of trade promotions, product visibility initiatives, and brand activation campaigns. Monitor and analyze sales performance metrics to identify areas for improvement. Drive the achievement of primary and secondary sales objectives. 2. Distribution & Channel Management Appoint, manage, and motivate distributors, dealers, and stockists in the assigned region. Ensure product availability and placement across key retail outlets, supermarkets, and HoReCa (Hotels, Restaurants & Cafes) channels Optimize supply chain efficiency and maintain healthy inventory levels across distribution points. Work closely with logistics and supply chain teams to resolve issues related to stock, delivery, and product quality. 3. Market Intelligence & Business Development Conduct regular market visits to understand competitor activities, consumer behavior, and emerging trends. Provide actionable insights for new product development and pricing strategies. Collaborate with the marketing team to execute region-specific marketing and promotional campaigns. Identify potential institutional clients (schools, hospitals, hotels, corporate canteens) and convert them into business opportunities. 4. Team Management & Leadershi Lead, mentor, and train a team of Territory Sales Officers/Executives to achieve collective targets. Set clear goals, monitor performance, and provide continuous feedback and coaching. Foster a high-performance sales culture built on teamwork, accountability, and customer focus. 5. Reporting & Analytics Prepare and present weekly and monthly sales reports to the Regional or Zonal Head. Analyze sales data, identify gaps, and formulate corrective action plans. Track ROI of marketing and trade promotion activities. Required Skills & Competencies Proven track record of achieving sales targets in the Food & Beverage sector (FMCG preferred). Strong knowledge of channel sales, distribution networks, and retail dynamics. Excellent negotiation, communication, and presentation skills. Analytical mindset with proficiency in MS Excel, CRM tools, and sales reporting software. Ability to work under pressure and manage multiple priorities effectively. Leadership qualities with a passion for mentoring and developing teams. Willingness to travel extensively across assigned territories. Educational Qualifications Bachelors degree in Business Administration, Marketing, or Commerce (MBA preferred). Certification or training in Sales Management or FMCG Distribution will be an added advantage. Key Performance Indicators (KPIs) Achievement of monthly and quarterly sales targets. Growth in market share and numeric distribution. Distributor and retailer satisfaction score. Team productivity and target achievement rate. Reduction in overdue outstanding and stock discrepancies.
We are seeking a dynamic and results-driven Area Sales Manager (ASM) with extensive experience in the Food and Beverage (F&B) industry to oversee regional sales operations, channel expansion, and revenue growth. The ideal candidate will have a deep understanding of F&B distribution channels, modern and general trade sales, and team leadership. The ASM will be responsible for driving business performance, establishing relationships with key distributors and retailers, implementing strategic sales plans, and ensuring consistent brand visibility across the assigned territory. Key Responsibilities 1. Sales Strategy & Execution Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Identify new business opportunities and untapped markets within the assigned territory. Ensure execution of trade promotions, product visibility initiatives, and brand activation campaigns. Monitor and analyze sales performance metrics to identify areas for improvement. Drive the achievement of primary and secondary sales objectives. 2. Distribution & Channel Management Appoint, manage, and motivate distributors, dealers, and stockists in the assigned region. Ensure product availability and placement across key retail outlets, supermarkets, and HoReCa (Hotels, Restaurants & Cafes) channels Optimize supply chain efficiency and maintain healthy inventory levels across distribution points. Work closely with logistics and supply chain teams to resolve issues related to stock, delivery, and product quality. 3. Market Intelligence & Business Development Conduct regular market visits to understand competitor activities, consumer behavior, and emerging trends. Provide actionable insights for new product development and pricing strategies. Collaborate with the marketing team to execute region-specific marketing and promotional campaigns. Identify potential institutional clients (schools, hospitals, hotels, corporate canteens) and convert them into business opportunities. 4. Team Management & Leadershi Lead, mentor, and train a team of Territory Sales Officers/Executives to achieve collective targets. Set clear goals, monitor performance, and provide continuous feedback and coaching. Foster a high-performance sales culture built on teamwork, accountability, and customer focus. 5. Reporting & Analytics Prepare and present weekly and monthly sales reports to the Regional or Zonal Head. Analyze sales data, identify gaps, and formulate corrective action plans. Track ROI of marketing and trade promotion activities. Required Skills & Competencies Proven track record of achieving sales targets in the Food & Beverage sector (FMCG preferred). Strong knowledge of channel sales, distribution networks, and retail dynamics. Excellent negotiation, communication, and presentation skills. Analytical mindset with proficiency in MS Excel, CRM tools, and sales reporting software. Ability to work under pressure and manage multiple priorities effectively. Leadership qualities with a passion for mentoring and developing teams. Willingness to travel extensively across assigned territories. Educational Qualifications Bachelors degree in Business Administration, Marketing, or Commerce (MBA preferred). Certification or training in Sales Management or FMCG Distribution will be an added advantage. Key Performance Indicators (KPIs) Achievement of monthly and quarterly sales targets. Growth in market share and numeric distribution. Distributor and retailer satisfaction score. Team productivity and target achievement rate. Reduction in overdue outstanding and stock discrepancies.
We are seeking a dynamic and results-driven Area Sales Manager (ASM) with extensive experience in the Food and Beverage (F&B) industry to oversee regional sales operations, channel expansion, and revenue growth. The ideal candidate will have a deep understanding of F&B distribution channels, modern and general trade sales, and team leadership. The ASM will be responsible for driving business performance, establishing relationships with key distributors and retailers, implementing strategic sales plans, and ensuring consistent brand visibility across the assigned territory. Key Responsibilities 1. Sales Strategy & Execution Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Identify new business opportunities and untapped markets within the assigned territory. Ensure execution of trade promotions, product visibility initiatives, and brand activation campaigns. Monitor and analyze sales performance metrics to identify areas for improvement. Drive the achievement of primary and secondary sales objectives. 2. Distribution & Channel Management Appoint, manage, and motivate distributors, dealers, and stockists in the assigned region. Ensure product availability and placement across key retail outlets, supermarkets, and HoReCa (Hotels, Restaurants & Cafes) channels Optimize supply chain efficiency and maintain healthy inventory levels across distribution points. Work closely with logistics and supply chain teams to resolve issues related to stock, delivery, and product quality. 3. Market Intelligence & Business Development Conduct regular market visits to understand competitor activities, consumer behavior, and emerging trends. Provide actionable insights for new product development and pricing strategies. Collaborate with the marketing team to execute region-specific marketing and promotional campaigns. Identify potential institutional clients (schools, hospitals, hotels, corporate canteens) and convert them into business opportunities. 4. Team Management & Leadershi Lead, mentor, and train a team of Territory Sales Officers/Executives to achieve collective targets. Set clear goals, monitor performance, and provide continuous feedback and coaching. Foster a high-performance sales culture built on teamwork, accountability, and customer focus. 5. Reporting & Analytics Prepare and present weekly and monthly sales reports to the Regional or Zonal Head. Analyze sales data, identify gaps, and formulate corrective action plans. Track ROI of marketing and trade promotion activities. Required Skills & Competencies Proven track record of achieving sales targets in the Food & Beverage sector (FMCG preferred). Strong knowledge of channel sales, distribution networks, and retail dynamics. Excellent negotiation, communication, and presentation skills. Analytical mindset with proficiency in MS Excel, CRM tools, and sales reporting software. Ability to work under pressure and manage multiple priorities effectively. Leadership qualities with a passion for mentoring and developing teams. Willingness to travel extensively across assigned territories. Educational Qualifications Bachelors degree in Business Administration, Marketing, or Commerce (MBA preferred). Certification or training in Sales Management or FMCG Distribution will be an added advantage. Key Performance Indicators (KPIs) Achievement of monthly and quarterly sales targets. Growth in market share and numeric distribution. Distributor and retailer satisfaction score. Team productivity and target achievement rate. Reduction in overdue outstanding and stock discrepancies.
We are seeking a dynamic and results-driven Area Sales Manager (ASM) with extensive experience in the Food and Beverage (F&B) industry to oversee regional sales operations, channel expansion, and revenue growth. The ideal candidate will have a deep understanding of F&B distribution channels, modern and general trade sales, and team leadership. The ASM will be responsible for driving business performance, establishing relationships with key distributors and retailers, implementing strategic sales plans, and ensuring consistent brand visibility across the assigned territory. Key Responsibilities 1. Sales Strategy & Execution Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Identify new business opportunities and untapped markets within the assigned territory. Ensure execution of trade promotions, product visibility initiatives, and brand activation campaigns. Monitor and analyze sales performance metrics to identify areas for improvement. Drive the achievement of primary and secondary sales objectives. 2. Distribution & Channel Management Appoint, manage, and motivate distributors, dealers, and stockists in the assigned region. Ensure product availability and placement across key retail outlets, supermarkets, and HoReCa (Hotels, Restaurants & Cafes) channels Optimize supply chain efficiency and maintain healthy inventory levels across distribution points. Work closely with logistics and supply chain teams to resolve issues related to stock, delivery, and product quality. 3. Market Intelligence & Business Development Conduct regular market visits to understand competitor activities, consumer behavior, and emerging trends. Provide actionable insights for new product development and pricing strategies. Collaborate with the marketing team to execute region-specific marketing and promotional campaigns. Identify potential institutional clients (schools, hospitals, hotels, corporate canteens) and convert them into business opportunities. 4. Team Management & Leadershi Lead, mentor, and train a team of Territory Sales Officers/Executives to achieve collective targets. Set clear goals, monitor performance, and provide continuous feedback and coaching. Foster a high-performance sales culture built on teamwork, accountability, and customer focus. 5. Reporting & Analytics Prepare and present weekly and monthly sales reports to the Regional or Zonal Head. Analyze sales data, identify gaps, and formulate corrective action plans. Track ROI of marketing and trade promotion activities. Required Skills & Competencies Proven track record of achieving sales targets in the Food & Beverage sector (FMCG preferred). Strong knowledge of channel sales, distribution networks, and retail dynamics. Excellent negotiation, communication, and presentation skills. Analytical mindset with proficiency in MS Excel, CRM tools, and sales reporting software. Ability to work under pressure and manage multiple priorities effectively. Leadership qualities with a passion for mentoring and developing teams. Willingness to travel extensively across assigned territories. Educational Qualifications Bachelors degree in Business Administration, Marketing, or Commerce (MBA preferred). Certification or training in Sales Management or FMCG Distribution will be an added advantage. Key Performance Indicators (KPIs) Achievement of monthly and quarterly sales targets. Growth in market share and numeric distribution. Distributor and retailer satisfaction score. Team productivity and target achievement rate. Reduction in overdue outstanding and stock discrepancies.
We are seeking a dynamic and results-driven Area Sales Manager (ASM) with extensive experience in the Food and Beverage (F&B) industry to oversee regional sales operations, channel expansion, and revenue growth. The ideal candidate will have a deep understanding of F&B distribution channels, modern and general trade sales, and team leadership. The ASM will be responsible for driving business performance, establishing relationships with key distributors and retailers, implementing strategic sales plans, and ensuring consistent brand visibility across the assigned territory. Key Responsibilities 1. Sales Strategy & Execution Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Identify new business opportunities and untapped markets within the assigned territory. Ensure execution of trade promotions, product visibility initiatives, and brand activation campaigns. Monitor and analyze sales performance metrics to identify areas for improvement. Drive the achievement of primary and secondary sales objectives. 2. Distribution & Channel Management Appoint, manage, and motivate distributors, dealers, and stockists in the assigned region. Ensure product availability and placement across key retail outlets, supermarkets, and HoReCa (Hotels, Restaurants & Cafes) channels Optimize supply chain efficiency and maintain healthy inventory levels across distribution points. Work closely with logistics and supply chain teams to resolve issues related to stock, delivery, and product quality. 3. Market Intelligence & Business Development Conduct regular market visits to understand competitor activities, consumer behavior, and emerging trends. Provide actionable insights for new product development and pricing strategies. Collaborate with the marketing team to execute region-specific marketing and promotional campaigns. Identify potential institutional clients (schools, hospitals, hotels, corporate canteens) and convert them into business opportunities. 4. Team Management & Leadershi Lead, mentor, and train a team of Territory Sales Officers/Executives to achieve collective targets. Set clear goals, monitor performance, and provide continuous feedback and coaching. Foster a high-performance sales culture built on teamwork, accountability, and customer focus. 5. Reporting & Analytics Prepare and present weekly and monthly sales reports to the Regional or Zonal Head. Analyze sales data, identify gaps, and formulate corrective action plans. Track ROI of marketing and trade promotion activities. Required Skills & Competencies Proven track record of achieving sales targets in the Food & Beverage sector (FMCG preferred). Strong knowledge of channel sales, distribution networks, and retail dynamics. Excellent negotiation, communication, and presentation skills. Analytical mindset with proficiency in MS Excel, CRM tools, and sales reporting software. Ability to work under pressure and manage multiple priorities effectively. Leadership qualities with a passion for mentoring and developing teams. Willingness to travel extensively across assigned territories. Educational Qualifications Bachelors degree in Business Administration, Marketing, or Commerce (MBA preferred). Certification or training in Sales Management or FMCG Distribution will be an added advantage. Key Performance Indicators (KPIs) Achievement of monthly and quarterly sales targets. Growth in market share and numeric distribution. Distributor and retailer satisfaction score. Team productivity and target achievement rate. Reduction in overdue outstanding and stock discrepancies.
We are seeking a dynamic and results-driven Area Sales Manager (ASM) with extensive experience in the Food and Beverage (F&B) industry to oversee regional sales operations, channel expansion, and revenue growth. The ideal candidate will have a deep understanding of F&B distribution channels, modern and general trade sales, and team leadership. The ASM will be responsible for driving business performance, establishing relationships with key distributors and retailers, implementing strategic sales plans, and ensuring consistent brand visibility across the assigned territory. Key Responsibilities 1. Sales Strategy & Execution Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Identify new business opportunities and untapped markets within the assigned territory. Ensure execution of trade promotions, product visibility initiatives, and brand activation campaigns. Monitor and analyze sales performance metrics to identify areas for improvement. Drive the achievement of primary and secondary sales objectives. 2. Distribution & Channel Management Appoint, manage, and motivate distributors, dealers, and stockists in the assigned region. Ensure product availability and placement across key retail outlets, supermarkets, and HoReCa (Hotels, Restaurants & Cafes) channels Optimize supply chain efficiency and maintain healthy inventory levels across distribution points. Work closely with logistics and supply chain teams to resolve issues related to stock, delivery, and product quality. 3. Market Intelligence & Business Development Conduct regular market visits to understand competitor activities, consumer behavior, and emerging trends. Provide actionable insights for new product development and pricing strategies. Collaborate with the marketing team to execute region-specific marketing and promotional campaigns. Identify potential institutional clients (schools, hospitals, hotels, corporate canteens) and convert them into business opportunities. 4. Team Management & Leadershi Lead, mentor, and train a team of Territory Sales Officers/Executives to achieve collective targets. Set clear goals, monitor performance, and provide continuous feedback and coaching. Foster a high-performance sales culture built on teamwork, accountability, and customer focus. 5. Reporting & Analytics Prepare and present weekly and monthly sales reports to the Regional or Zonal Head. Analyze sales data, identify gaps, and formulate corrective action plans. Track ROI of marketing and trade promotion activities. Required Skills & Competencies Proven track record of achieving sales targets in the Food & Beverage sector (FMCG preferred). Strong knowledge of channel sales, distribution networks, and retail dynamics. Excellent negotiation, communication, and presentation skills. Analytical mindset with proficiency in MS Excel, CRM tools, and sales reporting software. Ability to work under pressure and manage multiple priorities effectively. Leadership qualities with a passion for mentoring and developing teams. Willingness to travel extensively across assigned territories. Educational Qualifications Bachelors degree in Business Administration, Marketing, or Commerce (MBA preferred). Certification or training in Sales Management or FMCG Distribution will be an added advantage. Key Performance Indicators (KPIs) Achievement of monthly and quarterly sales targets. Growth in market share and numeric distribution. Distributor and retailer satisfaction score. Team productivity and target achievement rate. Reduction in overdue outstanding and stock discrepancies.
We are seeking a dynamic and results-driven Area Sales Manager (ASM) with extensive experience in the Food and Beverage (F&B) industry to oversee regional sales operations, channel expansion, and revenue growth. The ideal candidate will have a deep understanding of F&B distribution channels, modern and general trade sales, and team leadership. The ASM will be responsible for driving business performance, establishing relationships with key distributors and retailers, implementing strategic sales plans, and ensuring consistent brand visibility across the assigned territory. Key Responsibilities 1. Sales Strategy & Execution Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Identify new business opportunities and untapped markets within the assigned territory. Ensure execution of trade promotions, product visibility initiatives, and brand activation campaigns. Monitor and analyze sales performance metrics to identify areas for improvement. Drive the achievement of primary and secondary sales objectives. 2. Distribution & Channel Management Appoint, manage, and motivate distributors, dealers, and stockists in the assigned region. Ensure product availability and placement across key retail outlets, supermarkets, and HoReCa (Hotels, Restaurants & Cafes) channels Optimize supply chain efficiency and maintain healthy inventory levels across distribution points. Work closely with logistics and supply chain teams to resolve issues related to stock, delivery, and product quality. 3. Market Intelligence & Business Development Conduct regular market visits to understand competitor activities, consumer behavior, and emerging trends. Provide actionable insights for new product development and pricing strategies. Collaborate with the marketing team to execute region-specific marketing and promotional campaigns. Identify potential institutional clients (schools, hospitals, hotels, corporate canteens) and convert them into business opportunities. 4. Team Management & Leadershi Lead, mentor, and train a team of Territory Sales Officers/Executives to achieve collective targets. Set clear goals, monitor performance, and provide continuous feedback and coaching. Foster a high-performance sales culture built on teamwork, accountability, and customer focus. 5. Reporting & Analytics Prepare and present weekly and monthly sales reports to the Regional or Zonal Head. Analyze sales data, identify gaps, and formulate corrective action plans. Track ROI of marketing and trade promotion activities. Required Skills & Competencies Proven track record of achieving sales targets in the Food & Beverage sector (FMCG preferred). Strong knowledge of channel sales, distribution networks, and retail dynamics. Excellent negotiation, communication, and presentation skills. Analytical mindset with proficiency in MS Excel, CRM tools, and sales reporting software. Ability to work under pressure and manage multiple priorities effectively. Leadership qualities with a passion for mentoring and developing teams. Willingness to travel extensively across assigned territories. Educational Qualifications Bachelors degree in Business Administration, Marketing, or Commerce (MBA preferred). Certification or training in Sales Management or FMCG Distribution will be an added advantage. Key Performance Indicators (KPIs) Achievement of monthly and quarterly sales targets. Growth in market share and numeric distribution. Distributor and retailer satisfaction score. Team productivity and target achievement rate. Reduction in overdue outstanding and stock discrepancies.
We are seeking a dynamic and results-driven Area Sales Manager (ASM) with extensive experience in the Food and Beverage (F&B) industry to oversee regional sales operations, channel expansion, and revenue growth. The ideal candidate will have a deep understanding of F&B distribution channels, modern and general trade sales, and team leadership. The ASM will be responsible for driving business performance, establishing relationships with key distributors and retailers, implementing strategic sales plans, and ensuring consistent brand visibility across the assigned territory. Key Responsibilities 1. Sales Strategy & Execution Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Identify new business opportunities and untapped markets within the assigned territory. Ensure execution of trade promotions, product visibility initiatives, and brand activation campaigns. Monitor and analyze sales performance metrics to identify areas for improvement. Drive the achievement of primary and secondary sales objectives. 2. Distribution & Channel Management Appoint, manage, and motivate distributors, dealers, and stockists in the assigned region. Ensure product availability and placement across key retail outlets, supermarkets, and HoReCa (Hotels, Restaurants & Cafes) channels Optimize supply chain efficiency and maintain healthy inventory levels across distribution points. Work closely with logistics and supply chain teams to resolve issues related to stock, delivery, and product quality. 3. Market Intelligence & Business Development Conduct regular market visits to understand competitor activities, consumer behavior, and emerging trends. Provide actionable insights for new product development and pricing strategies. Collaborate with the marketing team to execute region-specific marketing and promotional campaigns. Identify potential institutional clients (schools, hospitals, hotels, corporate canteens) and convert them into business opportunities. 4. Team Management & Leadershi Lead, mentor, and train a team of Territory Sales Officers/Executives to achieve collective targets. Set clear goals, monitor performance, and provide continuous feedback and coaching. Foster a high-performance sales culture built on teamwork, accountability, and customer focus. 5. Reporting & Analytics Prepare and present weekly and monthly sales reports to the Regional or Zonal Head. Analyze sales data, identify gaps, and formulate corrective action plans. Track ROI of marketing and trade promotion activities. Required Skills & Competencies Proven track record of achieving sales targets in the Food & Beverage sector (FMCG preferred). Strong knowledge of channel sales, distribution networks, and retail dynamics. Excellent negotiation, communication, and presentation skills. Analytical mindset with proficiency in MS Excel, CRM tools, and sales reporting software. Ability to work under pressure and manage multiple priorities effectively. Leadership qualities with a passion for mentoring and developing teams. Willingness to travel extensively across assigned territories. Educational Qualifications Bachelors degree in Business Administration, Marketing, or Commerce (MBA preferred). Certification or training in Sales Management or FMCG Distribution will be an added advantage. Key Performance Indicators (KPIs) Achievement of monthly and quarterly sales targets. Growth in market share and numeric distribution. Distributor and retailer satisfaction score. Team productivity and target achievement rate. Reduction in overdue outstanding and stock discrepancies.
We are seeking a dynamic and results-driven Area Sales Manager (ASM) with extensive experience in the Food and Beverage (F&B) industry to oversee regional sales operations, channel expansion, and revenue growth. The ideal candidate will have a deep understanding of F&B distribution channels, modern and general trade sales, and team leadership. The ASM will be responsible for driving business performance, establishing relationships with key distributors and retailers, implementing strategic sales plans, and ensuring consistent brand visibility across the assigned territory. Key Responsibilities 1. Sales Strategy & Execution Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Identify new business opportunities and untapped markets within the assigned territory. Ensure execution of trade promotions, product visibility initiatives, and brand activation campaigns. Monitor and analyze sales performance metrics to identify areas for improvement. Drive the achievement of primary and secondary sales objectives. 2. Distribution & Channel Management Appoint, manage, and motivate distributors, dealers, and stockists in the assigned region. Ensure product availability and placement across key retail outlets, supermarkets, and HoReCa (Hotels, Restaurants & Cafes) channels Optimize supply chain efficiency and maintain healthy inventory levels across distribution points. Work closely with logistics and supply chain teams to resolve issues related to stock, delivery, and product quality. 3. Market Intelligence & Business Development Conduct regular market visits to understand competitor activities, consumer behavior, and emerging trends. Provide actionable insights for new product development and pricing strategies. Collaborate with the marketing team to execute region-specific marketing and promotional campaigns. Identify potential institutional clients (schools, hospitals, hotels, corporate canteens) and convert them into business opportunities. 4. Team Management & Leadershi Lead, mentor, and train a team of Territory Sales Officers/Executives to achieve collective targets. Set clear goals, monitor performance, and provide continuous feedback and coaching. Foster a high-performance sales culture built on teamwork, accountability, and customer focus. 5. Reporting & Analytics Prepare and present weekly and monthly sales reports to the Regional or Zonal Head. Analyze sales data, identify gaps, and formulate corrective action plans. Track ROI of marketing and trade promotion activities. Required Skills & Competencies Proven track record of achieving sales targets in the Food & Beverage sector (FMCG preferred). Strong knowledge of channel sales, distribution networks, and retail dynamics. Excellent negotiation, communication, and presentation skills. Analytical mindset with proficiency in MS Excel, CRM tools, and sales reporting software. Ability to work under pressure and manage multiple priorities effectively. Leadership qualities with a passion for mentoring and developing teams. Willingness to travel extensively across assigned territories. Educational Qualifications Bachelors degree in Business Administration, Marketing, or Commerce (MBA preferred). Certification or training in Sales Management or FMCG Distribution will be an added advantage. Key Performance Indicators (KPIs) Achievement of monthly and quarterly sales targets. Growth in market share and numeric distribution. Distributor and retailer satisfaction score. Team productivity and target achievement rate. Reduction in overdue outstanding and stock discrepancies.
We are seeking a dynamic and results-driven Area Sales Manager (ASM) with extensive experience in the Food and Beverage (F&B) industry to oversee regional sales operations, channel expansion, and revenue growth. The ideal candidate will have a deep understanding of F&B distribution channels, modern and general trade sales, and team leadership. The ASM will be responsible for driving business performance, establishing relationships with key distributors and retailers, implementing strategic sales plans, and ensuring consistent brand visibility across the assigned territory. Key Responsibilities 1. Sales Strategy & Execution Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Identify new business opportunities and untapped markets within the assigned territory. Ensure execution of trade promotions, product visibility initiatives, and brand activation campaigns. Monitor and analyze sales performance metrics to identify areas for improvement. Drive the achievement of primary and secondary sales objectives. 2. Distribution & Channel Management Appoint, manage, and motivate distributors, dealers, and stockists in the assigned region. Ensure product availability and placement across key retail outlets, supermarkets, and HoReCa (Hotels, Restaurants & Cafes) channels Optimize supply chain efficiency and maintain healthy inventory levels across distribution points. Work closely with logistics and supply chain teams to resolve issues related to stock, delivery, and product quality. 3. Market Intelligence & Business Development Conduct regular market visits to understand competitor activities, consumer behavior, and emerging trends. Provide actionable insights for new product development and pricing strategies. Collaborate with the marketing team to execute region-specific marketing and promotional campaigns. Identify potential institutional clients (schools, hospitals, hotels, corporate canteens) and convert them into business opportunities. 4. Team Management & Leadershi Lead, mentor, and train a team of Territory Sales Officers/Executives to achieve collective targets. Set clear goals, monitor performance, and provide continuous feedback and coaching. Foster a high-performance sales culture built on teamwork, accountability, and customer focus. 5. Reporting & Analytics Prepare and present weekly and monthly sales reports to the Regional or Zonal Head. Analyze sales data, identify gaps, and formulate corrective action plans. Track ROI of marketing and trade promotion activities. Required Skills & Competencies Proven track record of achieving sales targets in the Food & Beverage sector (FMCG preferred). Strong knowledge of channel sales, distribution networks, and retail dynamics. Excellent negotiation, communication, and presentation skills. Analytical mindset with proficiency in MS Excel, CRM tools, and sales reporting software. Ability to work under pressure and manage multiple priorities effectively. Leadership qualities with a passion for mentoring and developing teams. Willingness to travel extensively across assigned territories. Educational Qualifications Bachelors degree in Business Administration, Marketing, or Commerce (MBA preferred). Certification or training in Sales Management or FMCG Distribution will be an added advantage. Key Performance Indicators (KPIs) Achievement of monthly and quarterly sales targets. Growth in market share and numeric distribution. Distributor and retailer satisfaction score. Team productivity and target achievement rate. Reduction in overdue outstanding and stock discrepancies.
We are seeking a dynamic and results-driven Area Sales Manager (ASM) with extensive experience in the Food and Beverage (F&B) industry to oversee regional sales operations, channel expansion, and revenue growth. The ideal candidate will have a deep understanding of F&B distribution channels, modern and general trade sales, and team leadership. The ASM will be responsible for driving business performance, establishing relationships with key distributors and retailers, implementing strategic sales plans, and ensuring consistent brand visibility across the assigned territory. Key Responsibilities 1. Sales Strategy & Execution Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets. Identify new business opportunities and untapped markets within the assigned territory. Ensure execution of trade promotions, product visibility initiatives, and brand activation campaigns. Monitor and analyze sales performance metrics to identify areas for improvement. Drive the achievement of primary and secondary sales objectives. 2. Distribution & Channel Management Appoint, manage, and motivate distributors, dealers, and stockists in the assigned region. Ensure product availability and placement across key retail outlets, supermarkets, and HoReCa (Hotels, Restaurants & Cafes) channels Optimize supply chain efficiency and maintain healthy inventory levels across distribution points. Work closely with logistics and supply chain teams to resolve issues related to stock, delivery, and product quality. 3. Market Intelligence & Business Development Conduct regular market visits to understand competitor activities, consumer behavior, and emerging trends. Provide actionable insights for new product development and pricing strategies. Collaborate with the marketing team to execute region-specific marketing and promotional campaigns. Identify potential institutional clients (schools, hospitals, hotels, corporate canteens) and convert them into business opportunities. 4. Team Management & Leadershi Lead, mentor, and train a team of Territory Sales Officers/Executives to achieve collective targets. Set clear goals, monitor performance, and provide continuous feedback and coaching. Foster a high-performance sales culture built on teamwork, accountability, and customer focus. 5. Reporting & Analytics Prepare and present weekly and monthly sales reports to the Regional or Zonal Head. Analyze sales data, identify gaps, and formulate corrective action plans. Track ROI of marketing and trade promotion activities. Required Skills & Competencies Proven track record of achieving sales targets in the Food & Beverage sector (FMCG preferred). Strong knowledge of channel sales, distribution networks, and retail dynamics. Excellent negotiation, communication, and presentation skills. Analytical mindset with proficiency in MS Excel, CRM tools, and sales reporting software. Ability to work under pressure and manage multiple priorities effectively. Leadership qualities with a passion for mentoring and developing teams. Willingness to travel extensively across assigned territories. Educational Qualifications Bachelors degree in Business Administration, Marketing, or Commerce (MBA preferred). Certification or training in Sales Management or FMCG Distribution will be an added advantage. Key Performance Indicators (KPIs) Achievement of monthly and quarterly sales targets. Growth in market share and numeric distribution. Distributor and retailer satisfaction score. Team productivity and target achievement rate. Reduction in overdue outstanding and stock discrepancies.