Area Sales Manager - FMCG - Kolkata

dynamic Area Sales Manager (ASM) - with 5+ yrs of FMCG Exp

Ayoka Global Private Limited emerges as a dynamic and forward-thinking entrant in the FMCG sector, driven by a team of passionate and experienced industry professionals. With plans to introduce a diverse portfolio of brands across multiple categories, the company is set to redefine market standards through innovation and consumer-centric strategies.

By harnessing the collective expertise of its leadership and staying attuned to evolving consumer preferences, Ayoka Global is committed to delivering premium, sustainable products that align with the values of today’s consumers. We are all set to make our mark in the modern consumer landscape.

Key Responsibilities:

* Achieve monthly and quarterly sales targets for the assigned territory.

* Appoint and manage distributors, wholesalers, and retailers.

* Monitor and guide the Sales Officers/Sales Executives team to improve productivity.

* Ensure product availability and visibility in General Trade and Modern Trade.

* Handle *beat planning*, market coverage, and secondary & tertiary sales tracking.

* Execute trade promotions, schemes, and market activations.

* Collect and analyze market intelligence on competitor activities.

* Ensure timely collection of payments and resolve distributor claims. 

* Regularly use *field tracking apps* (FA App/Bizom) for reporting and monitoring.

* Submit weekly and monthly MIS to the Regional Sales Manager (RSM/NSM).

Key Skills & Requirements:

* Graduate / MBA preferred, with 3–6 years of FMCG sales experience.

* Proven track record in achieving sales targets and managing distribution.

* Strong knowledge of General Trade; exposure to Modern Trade is an advantage.

* Hands-on experience with *FA apps / Bizom / Sales Diary* or similar field reporting tools.

* Good communication, negotiation, and team management skills.

* Must be willing to travel extensively in the assigned territory.