Area Sales Manager

1. Sales & GrowthKey Responsibilities

• Achieve monthly, quarterly & annual primary and secondary sales targets.
• Drive volume growth, value growth, and SKU-wise target achievement.
• Ensure 0% loss of sales due to stock-outs.

Success Measures (KPI)

• % Achievement of primary/secondary targets
• GT/MT channel-wise performance
• New outlet contribution %

2. Distribution Expansion & CoverageKey Responsibilities

• Expand distribution network as per FMCG coverage norms.
• Add new retail outlets, new distributors, and improve beat efficiency.
• Ensure numeric & weighted distribution growth.

Success Measures

• Active outlets per month
• Distributor coverage ratio
• Beat productivity (calls, productive calls)

3. Market Execution & VisibilityKey Responsibilities

• Ensure 100% availability of all fast-moving SKUs.
• Implement in-store visibility, planograms, and POSM.
• Drive monthly schemes, consumer offers, visibility programs.

Success Measures

• Visibility score
• Share of shelf vs competition
• Merchandising compliance %

4. Team Management & Capability BuildingKey Responsibilities

• Lead, train, and monitor TSI / SO / ISR / Merchandisers.
• Conduct joint market visits every week.
• Ensure team follows daily market routes & sales processes.

Success Measures

• Team productivity (calls/day, orders/day)
• Training hours delivered
• Performance improvement of weak markets

5. Distributor ManagementKey Responsibilities

• Ensure distributor ROI, stock hygiene, and claim management.
• Maintain optimum distributor inventory (10–15 days stock).
• Drive order booking, billing efficiency, and timely collections.

Success Measures

• Distributor fill rate
• Days inventory
• Payment collection cycle

6. Market Intelligence & Competition TrackingKey Responsibilities

• Track competitor pricing, schemes, NPD, and market activities.
• Recommend corrective actions to management.
• Provide weekly reports on trends and threats.

Success Measures

• Accuracy of market reports
• Timely competitor updates
• Implementation of corrective actions

7. Compliance & DocumentationKey Responsibilities

• Ensure adherence to company policies, SOPs, pricing norms.
• Verify market claims, schemes, retailer payouts.
• Ensure discipline, code of conduct, and ethical practices.

Success Measures

• Zero non-compliance
• Documentation accuracy
• Timely submission of reports

8. Customer Relationship ManagementKey Responsibilities

• Build strong relationships with top retailers & wholesalers.
• Resolve complaints quickly and maintain satisfaction.
• Improve service levels across all channels.

Success Measures

• Customer satisfaction score
• Complaint resolution time
• Repeat purchase rate

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time

Work Location: In person