Area Sales Manager

Role Overview

profitable sales growth

Location: Delhi/Gurgaon, Jodhpur, Chandigarh/Ludhiana ,

Noida/Ghaziabad/Lucknow , Kolkata, Jammu, Panjim

Ahmedabad/Vadodara,

Key Responsibilities

1. Sales Strategy & Revenue Growth

• Execute territory sales plans aligned with company objectives
• Achieve monthly, quarterly, and annual sales targets
• Identify high-potential markets, customer segments, and product opportunities
• Maintain a strong sales pipeline and track KPIs
• Drive market share growth and product penetration

2. Key Account & Channel Management

• Manage and expand dealer and distributor networks
• Acquire new accounts in Hospitality/HORECA, architects, landscape designers, and project clients
• Monitor retail sales performance through dealer network
• Support Zonal Sales Head in conducting business reviews and dealer training
• Ensure timely resolution of customer issues

3. Market Development & Expansion

• Conduct territory mapping and competitor analysis
• Identify new business opportunities including B2B projects, real estate developers, resorts, and outdoor furniture stores
• Participate in trade fairs, exhibitions, and marketing activities
• Monitor market trends, pricing, and customer preferences

4. Operational & Reporting Responsibilities

• Prepare and submit weekly and monthly sales reports, forecasts, and visit plans
• Ensure smooth order processing, collections, delivery coordination, and after-sales follow-up
• Manage territory-level budgets and ensure policy compliance

5. Cross-Functional Coordination

• Coordinate with supply chain, production, dispatch, and installation teams
• Ensure timely execution of project-based orders

6. Brand Representation

• Represent company brand values with professionalism
• Monitor showroom displays and brand compliance
• Conduct territory audits to ensure stock availability, quality checks, and updated marketing materials

Key Performance Indicators (KPIs)

• Sales target achievement
• New account acquisition
• Territory growth
• Dealer performance and retention
• Payment collections
• Customer satisfaction and profitability

Qualifications & Skills

• Graduate with MBA (Preferred)
• 4 - 7 years of experience in Area Sales / B2B Sales / Channel Sales
• Experience in Furniture, Home Dcor, Building Materials, or Premium Consumer Goods
• Hospitality / HORECA sales experience preferred
• Strong communication, presentation, and negotiation skills
• Willingness to travel extensively
• Proficiency in CRM tools and MS Office