Area Sales Manager (ASM)

Job Title: Area Sales Manager (ASM)

Location: Indore
CTC: ₹35,000 – ₹40,000 per month
Industry: FMCG / FMCD / Agro / Sales
Experience Required: 5–6 Years

Job Summary

We are looking for a dynamic and result-oriented Area Sales Manager (ASM) with strong experience in FMCG or related industries. The role involves managing sales operations, handling a team, developing new business, maintaining dealer relationships, and driving sales growth across assigned zones. The candidate must be willing to travel extensively and actively engage with bakery and ice-cream clients.

Key Responsibilities

• Identify and develop new business opportunities and set up client meetings
• Close new business deals by coordinating requirements, negotiating contracts, and integrating them with business operations
• Conduct regular sales visits, take orders, and ensure smooth supply chain coordination
• Communicate new product developments and explain product applications to customers
• Plan and execute events, promotions, and exhibitions to boost brand visibility and sales
• Participate in all-India level exhibitions as per company requirements

Client Handling & Technical Support

• Visit bakery and ice-cream clients to explain products and applications
• Address and resolve technical issues at bakery/ice-cream production units with the help of technical teams
• Ensure proper utilization of technical personnel to focus on key products and generate orders

Dealer & Stock Management

• Monitor supply management and follow up with dealers
• Maintain correct stock levels at dealer points
• Ensure smooth coordination between company, dealers, and clients

Team Management

• Handle, guide, and motivate team members to achieve sales targets
• Ensure effective territory coverage and productivity
• Provide regular feedback and performance updates to management

Reporting & Compliance

• Submit daily sales reports and monthly working reports systematically
• Maintain records as per company standards
• Protect organizational values by maintaining confidentiality of business information

Communication & Coordination Responsibilities

• Follow up on new business opportunities
• Plan and prepare sales presentations
• Oversee development of marketing and promotional materials
• Write sales and performance reports
• Provide regular market feedback to management

Travel Requirement

• Willingness to travel 15–20 days per month within the assigned zone
• Ready to travel across East / West / North / South Zones as required

Required Skills & Qualifications

• 5–6 years of experience in FMCG / FMCD / Agro / Sales
• Proven experience in team handling and field sales
• Strong communication, negotiation, and presentation skills
• Self-motivated, sincere, and target-driven
• Ability to manage multiple territories and extensive travel

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Experience:

• ASM: 3 years (Preferred)
• Distributor sales: 3 years (Preferred)
• Team handling: 3 years (Preferred)

Language:

• English (Preferred)

Location:

• Indore, Madhya Pradesh (Preferred)

Willingness to travel:

• 75% (Preferred)

Work Location: In person