Area Sales Manager (ASM)

Job Title: Area Sales Manager – CCTV or Electronics Industry

Location: Varanasi
Department: Sales & Business Development
Reports To: National Sales Head / Sales Director

Job Summary:

We are looking for a result-driven Area Sales Manager with experience in the CCTV / Security Surveillance industry. The candidate will be responsible for developing sales strategies, driving business growth, managing channel partners/distributors, and achieving sales targets within the assigned area.

Key Responsibilities:

• Develop and implement sales plans to achieve monthly, quarterly, and annual sales targets.
• Build and manage strong relationships with distributors, dealers, system integrators, and key clients in the CCTV/security surveillance domain.
• Identify new business opportunities and expand market presence in the assigned area.
• Provide product demonstrations, technical know-how, and solution-based selling for CCTV and security systems.
• Monitor competitor activities, market trends, and pricing strategies to stay competitive.
• Drive channel sales through promotions, campaigns, and partner engagement programs.
• Ensure timely collection of payments and adherence to company credit policies.
• Train and support channel partners and sales executives on product knowledge and sales techniques.
• Prepare regular sales reports, forecasts, and business reviews for management.
• Coordinate with the marketing and technical support teams to ensure customer satisfaction and after-sales support.

Qualifications & Skills:

• Bachelor’s degree in Business Administration, Marketing, Electronics, or related field.
• Preferred experience: 1–7 years in the CCTV / Security Surveillance industry or related electronic/security products.
• Strong knowledge of CCTV products, IP surveillance, access control, and security solutions.
• Proven track record of achieving and exceeding sales targets.
• Excellent communication, negotiation, and presentation skills.
• Ability to lead and motivate sales teams and channel partners.
• Proficiency in MS Office, CRM, and sales reporting tools.
• Willingness to travel extensively within the assigned area.

Key Competencies:

• Sales & Business Development mindset
• Strong Market Networking in CCTV/Security Industry
• Customer Relationship Management
• Target & Result Oriented
• Problem-Solving and Decision-Making Skills

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance

Work Location: In person