Area Sales Executive

Company Description

Morning Fresh is a company that creates functional beverages designed to help busy people stay fresh, active, and feel their best. Their drinks are made with natural ingredients, free from sugar, caffeine, gluten, and dairy, making them ideal for on-the-go consumption.

Key Responsibilities:

• Achieve and exceed sales targets in the assigned territory.
• Develop and maintain strong relationships with distributors, retailers, and key accounts.
• Ensure timely collections and manage credit control with distributors/retailers.
• Identify and onboard new retail outlets and expand market penetration.
• Monitor and report on competitor activities and market trends.
• Plan and execute local promotions, activations, and visibility initiatives.
• Regularly visit markets to ensure product availability, visibility, and market share.
• Address distributor/retailer concerns promptly and professionally.
• Submit daily/weekly/monthly sales reports and market feedback to the head office.
• Collaborate with internal teams for smoother supply chain and promotional execution.

Key Skills and Competencies:

• Strong sales and negotiation skills
• Excellent communication and interpersonal abilities
• Problem-solving attitude and proactive approach
• Good market knowledge and competitor awareness
• Ability to work under pressure and meet deadlines
• Familiarity with MS Office (Excel, Word) and basic reporting tools