Area Sales Executive

Position - Area Sales Executive

Qualifications : Graduate / MBA in Sales & Marketing preferred.

FMCG sales experience in General Trade.

• Hands-on experience with

  distributors, CSOs/TSIs, and GT markets.

• Strong understanding of

  FMCG general trade distribution.

• Must have managed at least one major city or zone independently.

• Experience across staples, food, or mass categories preferred

  .
• Proficiency in MS Excel

Location : Hyderabad

CTC : 4 - 8 LPA

Role Purpose

The Area Sales Executive (ASE) is responsible for executing the sales and distribution strategy for the assigned city/area. This role drives secondary sales, market execution, distribution expansion, and merchandising excellence through on-ground coordination with distributors and field sales teams (CSOs/TSIs). The ASE ensures flawless implementation of all sales plans, trade activities, and visibility programs to deliver category and geography-level business objectives.

Key Responsibilities

1. Sales Delivery & Execution

• Achieve monthly and quarterly sales targets for all categories.
• Ensure target achievement at outlet, beat, and category level.
• Drive ECO growth, NPD execution, and category penetration in the assigned area.

2. Market Coverage & Distribution Expansion

• Maintain and expand numeric and weighted distribution across urban, semi-urban, and rural markets.
• Monitor beat planning, route coverage, and daily productivity.
• Identify and onboard new outlets to expand market reach.

3. Distributor Management

• Ensure distributor operations run smoothly inventory, claims, order cycle, and credit hygiene.
• Track distributor ROI and ensure adherence to agreed business terms.
• Coordinate with distributor staff to ensure execution of schemes and promotional activities.

4. Market Execution & Visibility

• Implement visibility programs, trade promotions, planograms, and merchandising guidelines.
• Conduct regular market visits to track product availability, pricing hygiene, and competition activity.
• Ensure flawless execution of product launches and trade activation plans.

5. Data, Reporting & Performance Review

• Review daily/weekly sales performance through dashboards and MIS.
• Report key KPIs: ECO, outlet coverage, productivity, NPD performance, and category growth.
• Highlight deviations and implement corrective action plans promptly.

7. Stakeholder Collaboration

• Work closely with Supply Chain, Commercial, and Marketing teams for seamless execution.
• Support alignment on schemes, pricing, stock availability, and distributor issues.
• Share relevant market insights with State Sales Manager and NHQ.

Interested share cv : busiraju.sindhu@manpower.co.in

Whats app : 7013970562

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