Area Manager - Sales & Marketing - Real Estate Background

Job Description

Job Summary: The Area Manager Sales & Marketing is responsible for driving business growth and enhancing brand presence across multiple locations within the assigned area. This role focuses on planning and executing offline marketing initiatives to generate high-quality leads for Real Estate products. The Area Manager will lead, mentor, and motivate the regional marketing team to achieve monthly and quarterly business targets. Key Responsibilities: Offline Marketing & Lead Generation Plan and execute area offline marketing campaigns to drive qualified lead generation. Ensure consistent achievement of monthly and quarterly lead targets. Identify new promotional opportunities, events, and collaborations to improve visibility. Business Development & Client Acquisition Identify and pursue new business opportunities within the assigned region. Build and maintain strong relationships with potential clients. Promote the brand and offerings through meetings, presentations, and site visits. Market Research & Intelligence Conduct regular market studies to gather insights on client preferences, industry trends, and competitor activity. Monitor developments in the local real estate landscape to anticipate opportunities and challenges. Client Engagement & Conversion Support Develop persuasive client presentations and conduct product walk-throughs. Track lead conversion ratios and refine strategies based on performance data. Cross-functional Collaboration Work closely with the Regional Marketing Manager and Sales team to align campaign goals with revenue objectives. Provide feedback to the sales team to ensure the smooth transition of leads to conversions. Team Leadership & Performance Management Guide and motivate the local marketing team to achieve individual and team goals. Conduct performance reviews and provide necessary training or support. Foster a results-oriented and collaborative team culture. Job Specifications: Bachelors or master’s degree in marketing, Business Administration, or related discipline. Minimum 15 years of experience in real estate sales/marketing or a similar field. Proven track record in offline lead generation and business development. Strong communication, negotiation, and team management skills. Willingness to travel extensively across the assigned area. Key Performance Indicators (KPIs): Productivity : Achievement of monthly/quarterly/annually lead generation and revenue targets. Conversion Ratio : Conversion Ratio from Leads to Brand Visibility: Brand visibility growth in specific area Team Training: Train and Mentor the Team Members