Area Manager

• Observe the dealers on their sales and background in order to enhance sales from them
• Visit IPL customers and wholesalers, also visit non IPL customers to increase the customer base
• Address queries such as MRP, leakage, credit note problem from the dealers etc.
• Verify new account opening formats and write comments, also recommend the credit limit for them
• Visit government institutions, agricultural department and scientists as and when required in order to liaise with them to enhance product quality and provide inputs from the market
• Communicate with the legal department on a regular basis and attend legal hearings when required or asked by the senior management
• Prepare MRM, annual budget and targets, incentive calculations etc. and take approvals from senior management
• Be informative on competitor's products and communicate this information to senior management as well as to juniors so that everyone is updated on the competitor's progress
• Be a part of managerial training programs as and when required
• Communicate regularly with the team and take feedback on daily collection, daily sales, pending orders etc.
• Send stock requirements indents to head office and take follow ups on the same

Monitoring and Control

• Ensure creation and adherence of sops by the team members
• Look after the expenses of the dealer meetings, media events and report to senior management
• Prepare reports on TADA, monthly expenses, weekly and monthly updates on sales etc.
• Review the collection of receipts, product complaints and their handling, contributory gift orders, sales return and loose material return etc.

People Management

• Train the team on the requirements and communicate their targets in a transparent manner
• Manage the appraisals of team members on an yearly basis

• New strategy making & Strategy Implementing the same to increase the sales
• Creating strong customer & dealer network
• Time to time conducting big farmer meeting or promotional event for market awareness of product
• Be informative on competitor's products
• Ensuring monthly, quarterly and yearly sales target achievement as assigned by organization
• Ensuring timely collection of pending amount
• Handling customer complain and customer satisfaction
• Team management & timely providing training to team for new products or geographical knowledge
• Defining Team KRA and ensuring team achieve their target
• Hiring new team members as per business requirement