Analytics Specialist

Data Proficiency

• Strong understanding of GA4 analytics data (insights and interpretation).
• Experience with BigQuery as a central data warehouse.
• Ability to move data from GA4 to BigQuery.
• Proficient in SQL and writing complex queries for analysis and transformations
• Lead analytic projects, managing all key internal and external stakeholders
• Recommends the right analytical solutions to solve client business problems
• Develop customized analytical solutions by integrating GA4 data into BigQuery to support data-driven decision-making processes and optimize marketing strategies
• Implement and maintain ETL processes to seamlessly transfer GA4 data to BigQuery, ensuring data quality for precise and comprehensive reporting
• Collaborate with cross-functional teams to leverage advanced data analyses and machine learning in BigQuery based on GA4 data, contributing to the enhancement of customer experience and engagement

Data Infrastructure Ownership

• Dedicated ownership of Google Cloud setup, especially BigQuery.
• Integrate multiple data sources — analytics, CRM, email marketing, Google Ads — into BigQuery

Customer Data Platform (CDP)

• Enhance a manually built MVP CDP with automated data ingestion and activation.
• Familiarity with Vertex AI, Python, and ML-based audience creation in BigQuery is a plus

Activation & Personalization

• Use BigQuery data to push audiences and insights to Google Ads or any other activation tool.
• Analyze and optimize workflows to improve performance and results.

You will fit right in if you have –

• 7- 9 years experience within an analytics function in the marketing industry
• Strong experience in SQL, BigQuery, GA4 and ETL
• Understanding of Customer Data Platform
• GCP experience will be an added advantage
• Must feel comfortable learning new systems and tools
• Strong interpersonal skills