Analytics engineer

Job Description

Summary Of The Role As an Analytics Engineer, you will work closely with internal team members to implement Adobe Analytics/Google Analytics on clients’ websites. In this role, you will use front-end technologies such as HTML, CSS, JavaScript, jQuery to support the development and implementation of web analytics tracking. You will also set up and maintain successful Adobe Analytics/Google Analytics deployments and identify and solve complex and interesting tracking problems. Using JavaScript/jQuery, you will design analytics solutions by understanding the client’s business and online marketing goals, gathering requirements, defining project scope, and providing technical guidance. Qualification Bachelor’s degree from an accredited university Strong technical aptitude and expertise with JavaScript, HTML,CSS Expertise in Adobe DTM/Adobe Launch and Adobe Analytics implementation through other tag management solutions Experience 3+ years of relevant experience in Adobe Analytics implementation using DTM/Adobe Launch Web Development experience is a plus as it relates to the development, configuration and implementation of Web Analytics solutions Experience with other web platforms like Google Analytics, Tealium, Tealeaf, etc. is a plus Responsibilities Understand client business requirements and how to map those requirements to specific digital measurement tactics Development of documentation, deliverables and solutions requirements for web analytics tracking Work closely with account management and development teams to oversee the implementation, configuration and debugging of web analytics code, both on-site and through tag management systems Support digital marketing teams (paid search, SEO, conversion rate optimization, digital media, etc.) to implement customized tracking for campaign initiatives Key Skills Strong understanding of web analytics implementation tools - Adobe Analytics Implementation Experience Ability to use Adobe DTM/Adobe Launch to implement changes suggested by web analytics team Hands on experience in writing DTM rules and troubleshooting the existing implementations Expert-level knowledge in Adobe DTM/ Adobe Launch and Adobe Analytics is a must Knowledge and experience in Google Analytics/Google Tag Manager or other web analytics platforms is a plus Knowledge of web development technologies - JavaScript, HTML, CSS etc. Experience in producing technical specifications, solution design reference documents, reference manuals, developer guides, and/or code requirements Excellent ability to read and debug HTML, JavaScript to successfully test tags Presents results in a manner that the business partners can understand, ensuring interpretation, appropriate detail and usability Excellent written skills and the ability to write for both technical and non-technical users Willingness to travel for client discoveries and other off-site meetings Experience with developing analytics testing processes Ability to effectively communicate with clients and colleagues at all levels Skills:- Adobe Analytics, Google Analytics and TeaLeaf