Analytics engineer

Summary Of The Role

As an Analytics Engineer, you will work closely with internal team members to implement Adobe Analytics/Google Analytics on clients’ websites. In this role, you will use front-end technologies such as HTML, CSS, JavaScript, jQuery to support the development and implementation of web analytics tracking. You will also set up and maintain successful Adobe Analytics/Google Analytics deployments and identify and solve complex and interesting tracking problems. Using JavaScript/jQuery, you will design analytics solutions by understanding the client’s business and online marketing goals, gathering requirements, defining project scope, and providing technical guidance.

Qualification

• Bachelor’s degree from an accredited university
• Strong technical aptitude and expertise with JavaScript, HTML,CSS
• Expertise in Adobe DTM/Adobe Launch and Adobe Analytics implementation through other tag management solutions
  

Experience

• 3+ years of relevant experience in Adobe Analytics implementation using DTM/Adobe Launch
• Web Development experience is a plus as it relates to the development, configuration and implementation of Web Analytics solutions
• Experience with other web platforms like Google Analytics, Tealium, Tealeaf, etc. is a plus
  

Responsibilities

• Understand client business requirements and how to map those requirements to specific digital measurement tactics
• Development of documentation, deliverables and solutions requirements for web analytics tracking
• Work closely with account management and development teams to oversee the implementation, configuration and debugging of web analytics code, both on-site and through tag management systems
• Support digital marketing teams (paid search, SEO, conversion rate optimization, digital media, etc.) to implement customized tracking for campaign initiatives
  

Key Skills

• Strong understanding of web analytics implementation tools - Adobe Analytics Implementation Experience
• Ability to use Adobe DTM/Adobe Launch to implement changes suggested by web analytics team
• Hands on experience in writing DTM rules and troubleshooting the existing implementations
• Expert-level knowledge in Adobe DTM/ Adobe Launch and Adobe Analytics is a must
• Knowledge and experience in Google Analytics/Google Tag Manager or other web analytics platforms is a plus
• Knowledge of web development technologies - JavaScript, HTML, CSS etc.
• Experience in producing technical specifications, solution design reference documents, reference manuals, developer guides, and/or code requirements
• Excellent ability to read and debug HTML, JavaScript to successfully test tags
• Presents results in a manner that the business partners can understand, ensuring interpretation, appropriate detail and usability
• Excellent written skills and the ability to write for both technical and non-technical users
• Willingness to travel for client discoveries and other off-site meetings
• Experience with developing analytics testing processes
• Ability to effectively communicate with clients and colleagues at all levels
  

Skills:- Adobe Analytics, Google Analytics and TeaLeaf