At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.
Tide is transforming the small business banking market with over 1.6 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money.
Tide facts:
- Tide is available for UK, Indian, German and French SMEs
- Over 1.6 million members: 800,000 UK and 800,000 in India and growing rapidly
- Over $200 million raised in funding
- Over 2500 Tideans globally - we re diversity champions!
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, India
ABOUT THE TEAM:
Tide is seeking an exceptional Product Analyst to join our Experience Foundations team. Experience Foundations is focused on evolving our global platforms end-to-end user experiences, to drive greater member value and a clear differentiated experience. As a product analyst, you get to work with the team building a world class connected experience across Tide, deeply solving the most important problems for micro, small & medium enterprises. Key to achieving these outcomes is our ability to make data-driven decisions, by turning user data into actionable insights, (in)vali hypotheses, and integrating findings into product strategy, to boost adoption and growth. We want someone who is excited to join a rapidly growing scale up, reimaging user experiences and leading the future of our business management platform.
ABOUT THE ROLE:
What You ll Be Doing:
-
Product Discovery:
Conduct hypothesis-driven deep dives into existing product usage data to identify user pain points, quantify the size of the problem, and propose actionable solutions. -
Solution Confidence:
Lead product experimentation efforts, designing and analysing tests to build confidence in the features we plan to invest in. You ll be the go-to expert for product experiments, ensuring they provide meaningful data to guide decision-making. -
Product and Feature Performance Review:
Collaborate with product teams to establish and measure KPIs that reflect the impact of new and existing features. With the ability to bring together across Tide metrics and data to paint the full picture of all experience investments made. Your analyses will ensure that product developments solve real user problems, drive increased adoption and business outcomes. -
Goals to KPI Translations:
Work with product managers to translate user goals and outcomes into business KPIs, identifying the most impactful hypotheses that will drive product success. You ll also collaborate with analytics engineers to enable seamless KPI reporting through intuitive dashboards. As well as working with other product analysts across Tide to build a full compelling narrative.
WHAT WE ARE LOOKING FOR:
-
3+ years of experience
in Product Analytics, with a strong preference for backgrounds in digital or fintech products. -
Advanced proficiency in SQL
and solid experience with Python
for data manipulation and analysis. - Hands-on experience building actionable dashboards using tools like
Looker
or Tableau
. - Proficiency with modern event tracking and product analytics platforms such as
Mixpanel, Heap, or Amplitude
. - Deep understanding of
A/B testing
, experimentation design, and core statistical concepts to vali hypotheses and measure impact. - A keen eye for detail with the ability to frame vague business problems into structured, solvable analytical queries.
- Ability to form the right hypotheses and translate raw business questions into comprehensive insight briefs using both quantitative and qualitative data.
- Experience taking complex data and turning it into clear, compelling narratives that drive strategic decision-making.
- You possess a strong ownership mindset, are eager to see the tangible impact of your work, and do not wait for instructions to spot opportunities.
- You are comfortable leading initiatives and solving loose, undefined problems with minimal guidance.
- Proven ability to build effective relationships across functions and seniority levels to champion data-driven decision-making.
- Exceptional communication skills, capable of translating complex analysis into stories that resonate with non-technical stakeholders.
WHAT YOU LL GET India RETURN:
- Competitive Compensation - competitive salary and share options
- Time Off - Generous annual leave on top of bank holidays.
- Parental Leave - Paid maternity, paternity, and adoption leave to support your family journey.
- Sabbatical - Extended unpaid and paid leave options after completing milestone years with Tide.
- Health Insurance - Private family insurance with additional OPD coverage and top-up options.
- Life & Accident Cover - Comprehensive accidental and life insurance protection.
- Mental Wellbeing - Access to therapy sessions, courses, meditations, and workshops.
- Volunteering & Development Days - Paid days annually for volunteering or personal growth.
- Learning & Development - Annual budget for books, courses, coaching, and more.
- WOO (Work Outside the Office) - Work from abroad for up to 90 days annually.
- Home Office Setup - Contribution towards setting up your home office
- Laptop Ownership - Keep your old laptop and get a new one when it s time for a replacement.
- Snacks & Meals - Office perks with snacks, coffee, tea, and lunch (location dependent)
