Analyst II, Consumer Insights, International (Primary)
About General Mills
We make food the world loves: 100 brands. In 100 countries. Across six continents.
With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and H agen-Dazs, we ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.
How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out http://www.generalmills.com
General Mills India Center is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.
With our team of 1800+ professionals, we deliver superior value across the areas of supply chain, digital & technology, innovation, technology & quality, consumer & market intelligence, sales strategy & intelligence, global shared services, finance shared services and Human Resources Shared Services. For more details check out https://www.generalmills.co.in
Job Overview
The future of food will be created by those who best anticipate evolving consumer behavior. Consumer & Market Insights (CMI) collects, curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills.
Our mission in CMI globally
is to be the spark that ignites growth acceleration, connecting insights and analytics to drive action.
We drive business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas.
CMI in General Mills India Center
is a part of General Mills Strategy and Growth Organization
, working as extensions of Consumer Insights and Commercial Measurement and Revenue Analytics
central organizations, to deliver insights and analytics across all our GMI business segments i.e. North America Retail, Pet, International and North America Food Service, along with the CPW business (GMI s JV with Nestle).
We are a young and dynamic team of ~100 and growing, with research, data, and analytical skills, with the unique opportunity to shape and scale capabilities across our global organization.
We are seeking a curious, analytical, and motivated Analyst II Primary Research
to join our CI International team within the Consumer Insights function at General Mills India Center. The Consumer Insights team leads in-house consumer research, both primary ( quantitative & qualitative
) to understand and interpret consumer behavior. We are looking for an individual to work closely on the in-house quantitative & qualitative. Someone who loves using data to tell stories and deeply understand stakeholder needs and the business requirements to provide strategic insights. The role holder should be able to apply research methodologies effectively, manage global projects end to end, able to multi-task, demonstrate strong cross-functional collaboration and establish oneself as a trusted advisor to stakeholders.
Key Accountabilities
Project management and execution
The candidate will be accountable for end-to-end project management (Quantitative 80% & Qualitative 20%)
which includes
Should be able to design and execute methodologies that involve ( For Quant specify: Concept test, Product test, Brand tracking, Ad testing. Maxdiff, Conjoint analysis etc
. For Qual specify: In depth interviews, Focus groups, Dairies etc.
)
o Gaining expertise in using the tools developed in-house and by external vendors
o Multitasking and managing multiple research projects end to end i.e. from designing a questionnaire, programming survey, discussion guides to analysis the data and reporting
o Developing knowledge and skills required to apply advanced statistical techniques in order to identify patterns and trends from the data.
Should be able to create a story out of the insights using compelling narratives, visuals, and data-driven evidence
Should be able to proactively learn and apply new tools to find unique solutions to the business questions
Vendor management
The candidate must partner with external research agencies and ensure projects are completed within agreed timelines and as per agreed quality standards.
Stakeholder management
Should proactively connect with internal stakeholders to understand their requirements, and suggest appropriate research methods to fulfill those requirements with minimum manager supervision
Become a trusted advisor and the go-to person for the internal stakeholders, when they need guidance on answering research questions
Is able to effectively communicate key findings to the stakeholders and the leadership team in meetings.
Minimum Qualifications
4 - 6 years of relevant market research experience including experience in client management, questionnaire design, discussion guides, data analysis and reporting
Master s degree or MBA with specialization in Marketing or Market research
Must have strong written and verbal communication skills to effectively interact with stakeholders and team members
Should have experience in different research methodologies like
(For Quant specify: Concept test, Product test, Brand tracking, Ad testing. Maxdiff, Conjoint analysis etc
.
For Qual specify: In depth interviews, Focus groups, Dairies etc.
Must be able to multitask and effectively manage multiple stakeholders, vendors and projects together
Should possess strong time management, teamwork, critical thinking, analytical, and influencing skills
Preferred Qualifications
- Led/ Worked on multi country primary research (Quantitative & Qualitative ) studies.
- Worked at leading market research agency like Kantar or Ipsos
- Has experience working with cross-functional teams
- Experience on working with CPG industry and global markets will be an added advantage
ADDITIONAL DETAILS
- Work Location
Mumbai, India
- Shift timings
11am to 8pm
- Hybrid/ In-office
Hybrid
- Role reports to
Manager, Consumer Insights
