Amazon PPC & Growth Manager

home furnishings brand group – Ridhi Block Print

Amazon performance and data intelligence team

Role Overview:

The Amazon PPC & Growth Manager will own end-to-end advertising operations

Key Responsibilities:

🛍️ Amazon Advertising & PPC Optimization

• Create, manage, and scale

  Sponsored Products, Sponsored Brands, and Sponsored Display

  campaigns for Amazon USA.
• Plan and execute complete

  launch, ranking, and scaling frameworks

  for new and existing SKUs.
• Continuously optimize

  ACOS, TACOS, CPC, CTR, CVR

  , and overall ad profitability.
• Implement advanced

  keyword segmentation

  , match-type strategy, and negative keyword architecture.
• Conduct

  A/B testing

  for creatives, headlines, product images, and placements.
• Optimize product pages and creatives based on PPC data to improve ad relevance and conversion rate.

📊 Advanced PPC Strategy & Data Analysis

• Use ad data, search term reports, and keyword trend analysis to drive actionable insights.
• Build dashboards for

  ASIN-level and campaign-level performance

  , profitability, and keyword movement.
• Analyze

  organic + PPC contribution

  to track keyword ranking and overall brand visibility.
• Track competitor ads, placements, pricing trends, and keyword shift patterns using data tools.
• Use

  Scale Insights automation rules

  for bid optimization, budget control, and pausing unprofitable ads.

🧩 Product Bundling Insights

• Identify bundle, variation, and complementary product opportunities using

  market basket & PPC data

  .
• Test combos, style bundles, and gift sets through PPC experiments to improve

  AOV and conversions

  .
• Coordinate with designers/listing team to create high-performing creatives for bundles & variations.

Tools & Platforms:

• Amazon Ads Console / Brand Analytics / Business Reports

• Scale Insights – Bid automation & ranking tools

• Data Dive / Helium 10 – Keyword research, PPC data, competitor analysis

• Google Sheets / Excel / Power BI – Reporting & dashboards

Required Skills & Qualifications:

• 4–7 years

  of proven Amazon PPC & growth experience (USA market)
• Experience managing

  $500K–$1M+ annual ad budgets

• Strong expertise in home furnishings, textiles, or lifestyle products

• Deep understanding of A9/A10 algorithm, ranking strategy, keyword indexing

• Strong analytical skills; expert in

  Excel/Google Sheets

• Ability to create, optimize, and scale PPC structures across large catalogues