AM - Performance Marketing

• Own and scale performance marketing across Affiliate networks, Google, and Meta

• Build a testing engine for creatives, audiences, and funnels
• Drive measurable improvements in CPI/CAC, ROAS, retention, and payback
• Partner closely with Creative, Analytics, and CLM to improve conversion and LTV
• Set up tracking hygiene and attribution alignment across platforms (events, postbacks,

• Media & Growth Ownership

• Plan, launch, and optimize campaigns across Meta, Google, and Affiliates
• Manage budgets, pacing, and performance guardrails with daily reporting
• Build channel-level playbooks (what works, why it works, how to scale)
• Affiliate Marketing
• Onboard, manage, and scale affiliate partners/networks
• Define rules for traffic quality (fraud checks, caps, payout models,

• Improve partner performance via offers, creatives, and funnel iteration
• Experimentation & Optimization
• Run structured A/B tests: hooks, creatives etc.
• Diagnose drops across the funnel (click install activation purchase) and fix

• Creative Performance
• Write crisp creative briefs: hook hypotheses, angles, personas, CTAs
• Work with creative team to ship high-volume variations and learn fast
• Measurement & Analytics
• Ensure clean event mapping + dashboards (channel, campaign, cohort)
• Monitor anomalies: attribution drift, low-quality traffic, sudden CPI/CAC spikes

• Proven experience with Affiliate Marketing (partners, payouts, quality controls, fraud

• Hands-on experience scaling Meta Ads + Google Ads (UAC/Search/YouTube) with

• Strong analytical comfort: funnels, cohorts, incrementality thinking, reporting discipline
• Experience with MMPs (AppsFlyer/Singular/Adjust) and deep linking setup
• Knowledge of fraud prevention patterns (click spamming, IP/device anomalies, incentive

• Creative-first performance mindset: angles, hooks, iteration velocity

• You’re numbers-driven, but you don’t hide behind dashboards: you ship fixes fast
• You’re curious and structured: hypothesis test learn scale

• You’re comfortable in high pace and high accountability environments
• You’re sharp on execution: clean naming, clean reporting, clean handoffs

• 3-6 years in performance marketing (startup/agency preferred)
• Clear proof of outcomes: scaled spend with efficiency (CPI/CAC/ROAS), improved

• Comfortable owning targets and explaining results with clarity

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