A&M Effectiveness Consultant

Overview

Location Overview

Responsibilities

• Lead delivery of the in-house media measurement projects (MMM) across 1-2 and support 3-4 countries in Europe
• Manage actual media and sales data collection with internal and external Media agencies and Insights teams, validate data accuracy and make necessary data transformation
• Partner with the technical team (product owner, data science and data engineering) to ensure they deliver a robust and accurate model.
• Deliver modeling results to key Business stakeholders and make sure insights and learnings are well understood and embedded into the Media planning process
• Facilitate and enable optimization of the BU media investment partnering with TCP, Marketing and Insights teams
• Contribute to improving the in-house methodology, tools and solutions. Optimize the process and ways of working
• Identify opportunity areas for future measurement optimization and pilot it in the “blind spot” countries and media platforms/touchpoints
• Understand and manage the media measurement process including data flow and data collection between all key providers (media agency, finance, measurement and media teams) and standardized modelling outputs.
• Closely collaborate with A&M Transformation team and feed in-house learnings and research results into the
• Europe and Global Media Guidelines
• Track ROI Engine incremental value generated within the scope and reflect in best practice to enable global roll out in other sectors beyond Europe
  

Qualifications

• University degree
• 3+ years of experience in the research agency/ client side in Marketing, Insights, Data analytics
• Media Effectiveness Measurement / MMM experience will be a great advantage
• Strong analytical acumen and quantitative skills with a demonstrated ability to translate information and data into actionable insights story and strategic recommendations
• Excellent communication skills, both verbal and written
• Leadership and influencing skills, ability to demonstrate confidence in communications with stakeholders at all levels and under high pressure
• Solid organizational and project management skills with the ability to manage multiple projects at once delivering strong, detailed execution
• Ability to work in a fast paced environment, matrix org, adapt to changes and effectively work and collaborate in cross-functional teams
• Solid understanding of how data & analytics can be used to drive business impact in marketing - comfort and good intuition around advanced analytics, with a good basic understanding of modelling techniques and advanced applied skills (e.g. Regression, A/B testing) - though no requirement to be able to build models or apply these skills.
• High degree of functional proficiency with data visualisation, Power Point, and data analytics software
• Ability to travel up to 10% of time to present to the senior stakeholders in internal Marketing and Media CoE teams