Posted:1 day ago|
Platform:
On-site
Full Time
We are looking for a Marketing Analyst to join our team and play a crucial role in optimizing
marketing strategies through data-driven insights. You will analyze market trends, campaign
performance, and customer behavior to help us make informed decisions that drive growth,
retention and improve ROI.
● Collect, clean, and interpret data from multiple sources (digital campaigns, CRM, sales
data etc.).
● Analyze marketing performance metrics (CTR, CAC, ROI, CLV, etc.) and prepare
detailed reports from Clevertap, Metabase and data warehouse.
● Identify trends, patterns, and actionable insights to improve campaign effectiveness.
● Conduct marketing surveys, competitive analysis and market research to support
strategic decisions.
● Collaborate with marketing, product, and sales teams to align strategies.
● Monitor A/B tests and provide insights for campaign optimization.
● Build dashboards and visualizations for key performance indicators (KPIs).
● Present findings and recommendations to stakeholders in a clear and concise manner.
● Partly own CRM planning and campaign execution on Clevertap
● Bachelor’s / Master’s degree in Marketing, Business Analytics, Statistics, or a related
field.
● Strong analytical skills with proficiency in tools such as Excel, Google Analytics,
Moengage, Clevertap or similar platforms.
● Experience with data visualization tools (Metabase, Tableau, Power BI, Looker, etc.).
● Familiarity with digital marketing metrics and channels (SEO, SEM, social media, email,
etc.).
● Knowledge of SQL or basic data querying is a plus.
● Excellent communication and presentation skills.
● Ability to translate complex data into actionable business insights.
● Basic Understanding of Marketplace model of Ecommerce
● Experience in marketing automation tools (Clevertap, Moengage, Webengage etc.).
● Understanding of attribution models and marketing funnels.
● Basic knowledge of Python or R for data analysis (bonus).
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bengaluru
5.0 - 8.0 Lacs P.A.
bengaluru, karnataka, india
Experience: Not specified
Salary: Not disclosed
bengaluru, karnataka, india
Experience: Not specified
Salary: Not disclosed
