AI Driven Marketing Strategist

AI Driven Marketing Strategist

Location:

Noida, Uttar Pradesh, INDOur mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.

About The Role

Ready to revolutionize marketing operations and deliver measurable business impact? Join Wiley as our AI-Driven Marketing Strategist and lead the transformation from traditional marketing to cutting-edge AI-powered strategies.

What You'll Do

• Lead the strategic transformation of marketing from basic practices to sophisticated AI-driven technologies
• Develop and execute comprehensive AI-driven marketing strategies to optimise lead generation, customer engagement, and drive revenue growth
• Implement AI-powered tools to enhance campaign performance
• Lead AI-based personalisation across content marketing, email campaigns, and paid media for maximum impact
• Analyse market trends and customer behaviour using advanced AI tools to deliver actionable insights that drive strategic decisions
• Manage and mentor marketing colleagues while collaborating with cross-functional teams to integrate AI solutions
• Monitor, evaluate and continuously optimize AI-driven marketing initiatives
• Transform our marketing into an AI-first powerhouse
  

What We're Looking For

• 10+ years marketing experience with 3+ years hands-on AI/ML integration
• Proven track record with AI-powered marketing tools
• Leadership experience driving digital transformation
• Results-oriented mindset with measurable business impact
  

Why This Role Matters:

You'll be the architect of our marketing future, building sophisticated AI-driven methodologies that deliver superior ROI while establishing Wiley India as a leader in AI-powered marketing.Ready to take the next step in your career? Apply today!

About Wiley

Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world's most important challenges. We are advocates of advancement, empowering knowledge-seekers to transform today's biggest obstacles into tomorrow's brightest opportunities.With over 200 years of experience in publishing, we continue to evolve knowledge seekers' steps into strides, illuminating their path forward to personal, educational, and professional success at every stage. Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds.Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. Wiley proactively displays target base pay range for United Kingdom, Canada and USA based roles.When applying, please attach your resume/CV to be considered.