AGM Marketing – B2B Events (Fire & Security Vertical)

Hiring for a leading MNC into Events & Exhibition Industry:

Job Title: AGM Marketing (B2B Events) (Fire and Security division)

Job location: Delhi

Work days: Mon-Fri

Key Responsibilities

Strategic Leadership

• Develop and lead end-to-end marketing strategies aligned with event goals and industry trends, scalable across a wider event portfolio.
• Define value propositions and pricing strategies in collaboration with product, sales, and content teams.
• Contribute to long-term business planning and portfolio evolution through cross-functional collaboration.
• Leverage market insights and behavioural data to drive impactful marketing decisions.

Campaign Management

• Execute targeted, insight-led campaigns across digital, email, paid media, social, SEM, PR, and partner channels.
• Apply agile marketing practices for sprints, testing, and optimisation.
• Oversee creative development and production of marketing assets to enhance campaign performance.

Team & Collaboration

• Lead and mentor a team of marketers, fostering a culture of performance, creativity, and cross-functional collaboration.
• Align marketing initiatives with sales, product, and partnership goals.

Analytics & Optimisation

• Manage marketing budgets with a focus on ROI.
• Report on KPIs and campaign performance to senior leadership.
• Use tools like CDPs, CRM, and automation platforms to optimise campaigns and inform business decisions.

Experience & Skills

• 8+ years of B2B marketing experience with a strong track record in strategy and execution.
• Expertise in digital marketing (SEO, PPC, email, automation, social, SEM, PR).
• Proven leadership and team development experience.
• Strong analytical skills and familiarity with dashboards, CDPs, and forecasting tools.
• Comfortable leading in agile environments.

Job Types: Full-time, Permanent

Pay: ₹2,500,000.00 - ₹2,700,000.00 per year

Experience:

• Total: 10 years (Preferred)
• B2B Marketing: 8 years (Preferred)
• Fire & Security domain: 5 years (Preferred)

Work Location: In person