Advertising And Promotions Manager

Company Description

Riofos® Technologies Private Limited, headquartered in India, specializes in custom website development, SEO services & digital marketing. Known for delivering proficient, cost-effective solutions, the company has extensive experience in offshore development and SEO projects. Riofos® Technologies is dedicated to providing timely and highly effective services tailored to client needs.

Role Description

handled heavy ad budgets, driven high-impact results across multiple brands, and led end-to-end campaign strategies

Roles & Responsibilities for Performance Marketing Specialist

• End-to-end campaign management on major paid channels like Google Search, Google Display, YouTube and Meta ads
• Research and execute key aspects of the paid campaign such as audience research, account structure, etc
• Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable next-step recommendations, maintaining a high standard of operational excellence
• Execute bidding strategies across clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPIs
• Devise A/B tests to drive continuous optimization, bringing learnings into future campaign activities
• Measure and analyze results. Regular reports on what is working, and what is not and propose adjustments to strategies and tactics
• Understand organizational and product goals and map them to specific project deliverables
• Team Handling,

  Campaign Management

  ,

  Google Ads, Meta Ads, Pixel Integration, Google Analytics, Google Tag Manager, LinkedIn Ads, Programmatic Ads, Tiktok Ads

• Partner with other digital channels to align overall strategy and message
• Responsible for managing marketing spend to ensure budgets are spent accordingly without under/over-delivery

Skills for Performance Marketing Specialist

• Minimum 3-5 years of hands-on experience in ROI/performance-driven search engine marketing (SEM), Display, Facebook, and other ad platforms strategies and techniques
• Experience managing paid media campaigns for large-scale local/regional clients, preferably across different industries
• Sound experience with tools like Facebook Business Manager, Google Analytics, AppsFlyer
• Understanding of App install ads would be preferred
• Hold expertise to accurately manage monthly allocated media budget
• Strong abilities to prioritize work and deliver things on time
• Excellent interpersonal, communication & project management skills

Qualifications

• Strong skills in Communication and Marketing
• Proficiency in Advertising and Budgeting
• Experience and knowledge in Digital Marketing
• Innovation and creativity in developing promotional strategies
• Ability to lead projects and collaborate with teams effectively
• Familiarity with the latest advertising and marketing tools is a plus
• Bachelor’s degree in Marketing, Advertising, Business, or a related field

Let's get connected: 8758403049