Advertising And Promotions Manager

3 - 5 years

0 Lacs

Posted:5 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Company Description

Riofos® Technologies Private Limited, headquartered in India, specializes in custom website development, SEO services & digital marketing. Known for delivering proficient, cost-effective solutions, the company has extensive experience in offshore development and SEO projects. Riofos® Technologies is dedicated to providing timely and highly effective services tailored to client needs.


Role Description

handled heavy ad budgets, driven high-impact results across multiple brands, and led end-to-end campaign strategies


Roles & Responsibilities for Performance Marketing Specialist

 

  • End-to-end campaign management on major paid channels like Google Search, Google Display, YouTube and Meta ads
  • Research and execute key aspects of the paid campaign such as audience research, account structure, etc
  • Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable next-step recommendations, maintaining a high standard of operational excellence
  • Execute bidding strategies across clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPIs
  • Devise A/B tests to drive continuous optimization, bringing learnings into future campaign activities
  • Measure and analyze results. Regular reports on what is working, and what is not and propose adjustments to strategies and tactics
  • Understand organizational and product goals and map them to specific project deliverables
  • Team Handling,

    Campaign Management

    ,

    Google Ads, Meta Ads, Pixel Integration, Google Analytics, Google Tag Manager, LinkedIn Ads, Programmatic Ads, Tiktok Ads

  • Partner with other digital channels to align overall strategy and message
  • Responsible for managing marketing spend to ensure budgets are spent accordingly without under/over-delivery


Skills for Performance Marketing Specialist

 

  • Minimum 3-5 years of hands-on experience in ROI/performance-driven search engine marketing (SEM), Display, Facebook, and other ad platforms strategies and techniques
  • Experience managing paid media campaigns for large-scale local/regional clients, preferably across different industries
  • Sound experience with tools like Facebook Business Manager, Google Analytics, AppsFlyer
  • Understanding of App install ads would be preferred
  • Hold expertise to accurately manage monthly allocated media budget
  • Strong abilities to prioritize work and deliver things on time
  • Excellent interpersonal, communication & project management skills


Qualifications

  • Strong skills in Communication and Marketing
  • Proficiency in Advertising and Budgeting
  • Experience and knowledge in Digital Marketing
  • Innovation and creativity in developing promotional strategies
  • Ability to lead projects and collaborate with teams effectively
  • Familiarity with the latest advertising and marketing tools is a plus
  • Bachelor’s degree in Marketing, Advertising, Business, or a related field


Let's get connected: 8758403049

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