Ad Strategist + Media Buyer

𝗪𝗲'𝗿𝗲 𝗛𝗶𝗿𝗶𝗻𝗴: 𝗔𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 + 𝗠𝗲𝗱𝗶𝗮 𝗕𝘂𝘆𝗲𝗿 (𝗣𝗮𝗶𝗱 𝗥𝗼𝗹𝗲 – 𝟮+ 𝗬𝗲𝗮𝗿𝘀 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲)

𝗖𝗼𝗺𝗽𝗮𝗻𝘆: Click & Scale

𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Remote (India-based)

𝗧𝘆𝗽𝗲: Full-time | Paid | Immediate Joining Preferred

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: 2+ Years in Performance Marketing (Meta & Google Ads)

𝗦𝗮𝗹𝗮𝗿𝘆: ₹30,000/month (fixed)

𝗔𝗯𝗼𝘂𝘁 𝗖𝗹𝗶𝗰𝗸 & 𝗦𝗰𝗮𝗹𝗲

Click & Scale is a performance marketing agency that partners with ambitious Travel brands to scale from ₹2L to ₹60L+ in monthly ad spends. We don’t just run ads — we build growth engines. From funnel strategy to precise audience targeting and high-converting creatives, we manage everything that drives measurable ROI.

𝗥𝗼𝗹𝗲 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄

As an Ad Strategist + Media Buyer, you’ll be responsible for planning, executing, and optimizing paid campaigns across Meta & Google. You’ll work closely with the creative and strategy team to deliver impactful results for our travel clients.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

• Plan & execute end-to-end paid campaigns (Meta + Google)
• Build TOF/MOF/BOF funnel strategies aligned with client goals
• Execute audience segmentation: interest-based, custom, and lookalikes
• Monitor KPIs: CPL, CTR, ROAS, CPA, CAC and optimize daily
• Collaborate with the design/copy team for ad creatives & angles
• Manage budgets, A/B tests, and campaign scaling
• Prepare weekly/monthly performance reports with insights & actions
• Ensure proper pixel setup, event tracking, GTM, and attribution

𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀

• 2+ years of hands-on experience in Meta Ads & Google Ads
• Proven track record of delivering high-ROAS campaigns
• Strong understanding of funnels, retargeting, and campaign scaling
• Proficiency with Ads Manager, Google Ads, Analytics, Tag Manager (GTM)
• Familiarity with GA4, UTM tracking, and CRM integrations
• Skilled in Google Sheets, reporting dashboards, and data analysis
• Strong copy/creative sense: hooks, CTAs, ad formats
• Detail-oriented, proactive, and performance-driven

𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗗𝗲𝘁𝗮𝗶𝗹𝘀

• Working Days: Monday to Saturday
• Saturday: Half Day
• Timings: Flexible, outcome-driven (as long as deliverables are met)
• Compensation: ₹30,000/month (fixed)

𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗚𝗲𝘁

• Manage high-budget campaigns for travel brands (₹2L–₹20L+ spends)
• Exposure to advanced funnel building & tracking setups
• Work directly with founders & 9-figure ad spend strategists
• Clear KPIs, fast learning, and career growth opportunities