Ad Operations Specialist

About the Role

Ad Operations Specialist

Key Responsibilities

• Set up, manage, and optimize digital ad campaigns across platforms such as Google Campaign Manager (DCM), Google Ads, Meta Ads Manager, DV360, or other programmatic systems.
• Implement and troubleshoot ad tags, pixels, and tracking codes (Floodlight, UTM, conversion pixels, etc.).
• Collaborate with account managers, media planners, and creative teams to ensure accurate trafficking and timely campaign launches.
• Monitor campaign pacing, delivery, and performance, ensuring campaigns meet KPIs and budgets.
• Identify and resolve delivery issues, discrepancies, or tracking errors promptly.
• Generate campaign performance reports and provide actionable insights and optimization recommendations.
• Maintain best practices for ad trafficking, QA, and reporting.
• Work closely with analytics and tech teams to ensure data accuracy and attribution tracking.
• Stay updated with digital advertising trends, ad tech developments, and platform updates.

Qualifications & Skills

• Bachelors degree in Marketing, Advertising, Communications, or a related field.
• 24 years of experience in ad operations, campaign management, or digital media execution.
• Hands-on experience with one or more ad servers (e.g., Google Campaign Manager 360, Sizmek, Xandr, etc.).
• Strong understanding of ad trafficking, tags, pixels, and tracking technologies.
• Familiarity with programmatic buying platforms (DV360, The Trade Desk) is a plus.
• Proficient in Excel and data analytics tools; experience with Looker Studio or similar dashboards preferred.
• Excellent attention to detail and organizational skills.
• Strong communication and cross-functional collaboration abilities.

What We Offer

• Competitive salary and performance-based incentives.
• Exposure to leading ad tech platforms and global campaigns.
• Opportunities for learning and professional growth in digital media operations.
• Collaborative, fast-paced work culture.