Ad Operations Manager

Job Title:

Location:

Work from Office:

About the Role:

Key Responsibilities:

Ad Inventory Management

• Oversee ad trafficking, implementation, and management in Google Ad Manager
• Maintain accurate inventory forecasting and availability
• Create and manage ad units, placements, targeting rules, and creative sets

Campaign Execution & Optimization:

• Traffic monitoring, and troubleshooting direct-sold ad campaigns to ensure flawless delivery
• Maximize revenue from programmatic sources (Open Auction, PMP, Preferred Deals)
• Collaborate with ad sales, product, and content teams to ensure campaign requirements are met

Revenue & Performance Optimization:

• Monitor performance KPIs (fill rate, eCPM, viewability, CTRs) and make real-time optimizations
• Identify and implement new monetization opportunities (e.g., lazy loading, ad refresh, new formats)
• Run A/B tests to continuously improve yield and user experience

Tech & Tooling:

• Maintain clean, scalable GAM setups, and stay updated with new features
• Coordinate with dev/product teams on ad-related integrations (e.g., header bidding, site changes)
• Collaborate with SSPs, DSPs, and other ad tech partners to troubleshoot and optimize

Reporting & Documentation:

• Generate weekly/monthly reports on ad revenue, inventory utilization, and campaign performance
• Maintain documentation of ad setup and campaign execution processes

What We’re Looking For

• 3-5 years’ experience in ad operations, preferably for a publisher or content-led platform
• Strong command of Google Ad Manager (GAM) — both direct and programmatic setups
• Hands-on experience with SSPs like Google AdSense, AdX, OpenX, Index Exchange, etc.
• Solid understanding of programmatic ecosystem (header bidding, PMP, deals, etc.)
• Analytical mindset with the ability to interpret data and act on it
• Detail-oriented and organized, you live for pixel-perfect execution