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Hewlett Packard Enterprise
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Ad Operations Manager

Ad Operations Manager

Hewlett Packard Enterprise

5 - 10 years

8 - 12 Lacs

bengaluru

Posted:1 day ago| Platform:

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Skills Required

market analysis data analysis direct marketing development manager business planning data collection business strategy forecasting crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Use marketing skills and technologies to develop and implement a web or interactive strategy to reach online customers and prospects or internal audiences. Drive an intuitive, engaging, relevant and integrated online experience that drives revenues and leads while increasing customer loyalty and building stronger customer or employee relationships. Manage editorial strategies and content of online properties (websites, portals), as we'll as applying new technologies such as chat marketing, personalization, search engine marketing and optimization, pod casting and blogging. Focus may be global, national, regional, sub-regional or local in scope. Ensure online experience align with company s brand identity and messaging framework.

Management Level Definition:

Applies developed subject matter knowledge to solve common and complex business issues and recommends appropriate alternatives. Works on problems of diverse complexity and scope. May act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process. Exercises independent judgment to identify and select a solution. Ability to handle most unique situations. May seek advice in order to make decisions on complex business issues.

What you'll do:

Plan, execute and measure web or interactive marketing programs and technologies to reach online customers or internal audiences.
Plan, execute and measure the online customer experience strategy and roadmap for a business or country.
Develop and drive editorial strategies and content for online properties, landing pages or websites.
Provide internet consultancy to recommend best-fit solution, including look and feel, navigation experience, information architecture, to meet marketing or business objective.
Establish, track and measure business group or country measurements of success such as web traffic, revenue and leads generated, TCE.
Manage and direct assigned agencies or contractors as needed.
Manage program budgets as assigned.

Education and Experience Required:

BA or BS degree in Communications, Marketing or Computer Science.
Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies.
5+ years of experience in interactive marketing or customer experience/user interface.

Knowledge and Skills:

Solid writing and editing for the web - some peer or manager edits typically needed.
Solid web analytical skills (measurement, ROI, forecasting).
Organization and program management skills.
Ability to link interactive plans and activities to business results.
Solid knowledge and understanding of interactive media, tools and technologies (all channels and pricing models).
Solid knowledge of Internet principles and web site production.
Solid knowledge of direct marketing and CRM.
Maintain company marketing management systems as needed.

Impact/Scope:

Scope can be local, regional or global.
Role can be within a business, function or corporate.

Complexity:

Moderate to high.

Additional Skills:

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis

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Ad Operations Manager