Job
Description
You will be a valuable member of our Ad Operations & Client Servicing team as a Google Ad Manager (GAM) Specialist. Your role will involve utilizing your expertise in GAM setup, optimization, and troubleshooting to efficiently manage, scale, and enhance complex advertising operations. Working closely with internal teams, clients, and third-party platforms, you will ensure flawless execution of advertising campaigns. - Managing and optimizing ad serving through Google Ad Manager - Tasks such as inventory setup, yield management, and troubleshooting - Setting up line items, orders, creatives, targeting, and priority levels based on specific campaign requirements - Monitoring campaign delivery and performance metrics to proactively identify and resolve issues - Collaboration with sales, ops, and product teams to implement and maintain ad solutions - Handling programmatic integrations with SSPs such as Magnite, Equativ, etc. - Maintaining ad quality, ensuring compliance with platform policies and user experience best practices - Generating performance and delivery reports, providing insights, and recommendations for optimization - Leading troubleshooting efforts for discrepancies, delivery issues, or creative malfunctions To excel in this role, you should have: - At least 3 years of hands-on experience with Google Ad Manager - Strong understanding of ad serving logic, yield groups, targeting, and auction dynamics - Experience in managing programmatic deals (PMPs, PGs) and working with SSPs/DSP - Familiarity with ad tags, VAST, VPAID, MRAID, and other creative formats - Solid analytical skills and experience with tools like Google Analytics, Ad Manager reporting, Looker Studio, etc. - Excellent troubleshooting skills and a detail-oriented approach - Ability to work cross-functionally in a fast-paced environment Nice to have qualifications: - Experience with Video/CTV ad serving - Knowledge of privacy regulations (GDPR, CCPA) and consent management tools - Previous exposure to data platforms like DMPs, or Ad Servers beyond GAM - Familiarity with FAST channels or OTT environment (Note: Omitting any additional details of the company as it was not mentioned in the provided Job Description),
