Google Ad Manager (GAM) Specialist ArabyAds

3.0 - 7.0 years

0 Lacs

haryana

On-site

About the Role: We are seeking an experienced Google Ad Manager (GAM) Specialist to become a valuable member of our Ad Operations & Client Servicing team. The ideal candidate should possess extensive knowledge in GAM setup, optimization, and troubleshooting to efficiently handle, expand, and enhance complex advertising operations. Your primary responsibility will involve collaborating closely with internal teams, clients, and various third-party platforms to guarantee seamless campaign execution. Key Responsibilities - Efficiently manage and enhance ad serving operations using Google Ad Manager, encompassing inventory setup, yield management, and troubleshooting. - Set up line items, orders, creatives, targeting criteria, and priority levels according to campaign specifications. - Monitor campaign delivery and performance metrics, promptly identifying and resolving issues to ensure the achievement of pacing and revenue objectives. - Work in conjunction with sales, operations, and product teams to deploy and sustain ad solutions effectively. - Manage programmatic integrations with platforms such as SSPs like Magnite, Equativ, etc. - Uphold ad quality standards and ensure compliance with platform policies and optimal user experience practices. - Generate comprehensive performance and delivery reports, offering valuable insights and recommendations for optimization. - Lead the troubleshooting efforts for discrepancies, delivery problems, or creative malfunctions. Requirements - Possess a minimum of 3 years of hands-on experience working with Google Ad Manager. - Strong comprehension of ad serving principles, yield groups, targeting strategies, and auction dynamics. - Proficient in managing programmatic deals such as PMPs, PGs, and collaborating with SSPs/DSP. - Familiarity with ad tags, VAST, VPAID, MRAID, and other creative formats. - Strong analytical abilities and experience utilizing tools like Google Analytics, Ad Manager reporting, Looker Studio, etc. - Excellent troubleshooting skills coupled with a meticulous, detail-oriented approach. - Capability to effectively collaborate cross-functionally within a fast-paced work environment. Nice to Have - Experience in Video/CTV ad serving. - Knowledge of privacy regulations including GDPR, CCPA, and expertise in consent management tools. - Previous exposure to data platforms like DMPs or Ad Servers beyond GAM. - Familiarity with FAST channels or the OTT environment.,

Posted 2 weeks ago

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Ad Manager Specialist ArabyAds

3.0 - 7.0 years

0 Lacs

haryana

On-site

You will be a valuable member of our Ad Operations & Client Servicing team as a Google Ad Manager (GAM) Specialist. Your role will involve utilizing your expertise in GAM setup, optimization, and troubleshooting to efficiently manage, scale, and enhance complex advertising operations. Working closely with internal teams, clients, and third-party platforms, you will ensure flawless execution of advertising campaigns. Your responsibilities will include managing and optimizing ad serving through Google Ad Manager. This involves tasks such as inventory setup, yield management, and troubleshooting. You will be responsible for setting up line items, orders, creatives, targeting, and priority levels based on specific campaign requirements. Monitoring campaign delivery and performance metrics to proactively identify and resolve issues, ensuring that pacing and revenue goals are achieved, will be a key part of your role. Collaboration with sales, ops, and product teams to implement and maintain ad solutions will be essential. You will also handle programmatic integrations with SSPs such as Magnite, Equativ, etc. It will be your responsibility to maintain ad quality, ensuring compliance with platform policies and user experience best practices. Additionally, generating performance and delivery reports, providing insights, and recommendations for optimization will be part of your daily tasks. You will lead troubleshooting efforts for discrepancies, delivery issues, or creative malfunctions. To excel in this role, you should have at least 3 years of hands-on experience with Google Ad Manager. A strong understanding of ad serving logic, yield groups, targeting, and auction dynamics is required. Experience in managing programmatic deals (PMPs, PGs) and working with SSPs/DSP is crucial. Familiarity with ad tags, VAST, VPAID, MRAID, and other creative formats is necessary. Solid analytical skills and experience with tools like Google Analytics, Ad Manager reporting, Looker Studio, etc., will be beneficial. Excellent troubleshooting skills and a detail-oriented approach are essential qualities. Your ability to work cross-functionally in a fast-paced environment will greatly contribute to your success in this role. Nice to have qualifications include experience with Video/CTV ad serving, knowledge of privacy regulations (GDPR, CCPA) and consent management tools, previous exposure to data platforms like DMPs, or Ad Servers beyond GAM, and familiarity with FAST channels or OTT environment.,

Posted 2 weeks ago

Apply

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