Zonal Sales Manager (Innerwear Industry mandatory)

About The Opportunity

• Own zonal sales P&L and delivery of monthly/quarterly revenue & distribution targets for innerwear categories across assigned states.
• Lead and coach a multi-city field-sales & merchandising team; set targets, conduct regular reviews and improve on-field execution.
• Manage and expand distributor & dealer networks; optimise secondary sales, inventory pull-through and replenishment cycles.
• Drive key account relationships with modern trade and e-commerce partners; negotiate commercial terms and execute channel-specific activation plans.
• Plan and execute trade promotion, merchandising and visibility programs to maximise sell-through at store level.
• Use sales forecasting, market intelligence and CRM reports to refine territory plans, pricing execution and new-biz opportunities.
  

Skills & Qualifications

Must-Have

• Proven zonal/regional sales experience in the innerwear/apparel category in India.
• Distributor management experience with demonstrated expansion of secondary distribution.
• Track record in both modern trade and general trade execution.
• Experience leading field sales teams and driving on-ground merchandising standards.
• Strong expertise in route-to-market strategy, territory planning and sales forecasting.
• Comfortable with frequent field travel and hybrid work across multiple states.
  

Preferred

• Prior experience with national innerwear or intimate apparel brands.
• Familiarity with CRM tools (Salesforce) and advanced MS Excel reporting.
• Formal sales management training or postgraduate qualification in marketing/business.
  

• Hybrid working model with regular field engagement and structured office days for planning & reviews.
• Performance-linked incentives, travel allowance and sales target-based rewards.
• Opportunity to lead growth initiatives for an expanding innerwear business and build a high-performing zonal team.
  

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