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West Lead - Planning & Implementation

West Lead - Planning & Implementation

Xaxis

15 - 20 years

45 - 55 Lacs

Mumbai

Posted:2 days ago| Platform:

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Skills Required

Digital media Performance management Automation tools Budget management Management Advertising Team building Analytics Media planning New business development

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Summary and Impact

The West Lead - Planning & Implementation is a critical leadership role responsible for overseeing the strategic media planning, execution, and optimization of non-biddable media campaigns across the West region. This role requires a seasoned media professional with extensive experience in traditional as well as digital media channels, a strong understanding of integrated media strategies, and a proven track record of driving client success. The Regional Lead will collaborate closely with GroupM client teams, the media investment team, and internal stakeholders to ensure campaigns are aligned with client objectives, delivered efficiently, and optimized for maximum impact. They will also play a key role in new business pitches and contribute to the development of innovative media solutions.

Reporting of the role

This role reporting into the National Head, Non-Biddable, Nexus India

3 best things about the job:

Shape and manage a team of dynamic media specialists working with top regional brands.
Lead a proven, high-performance team with strong support and development opportunities within GroupM India.
Demonstrate thought leadership, contribute to automation and team building, and set benchmarks for efficiency.

Responsibilities of the role:

Regional Leadership:

Lead and manage a team of media planners and implementers across the west region, providing guidance, mentorship, and performance management.
Foster a collaborative and high-performing team environment, encouraging innovation and knowledge sharing.
Ensure consistent application of best practices and adherence to company standards across all regional campaigns.
Act as a point of escalation for complex media planning and implementation challenges.

Integrated Media Planning & Implementation:

Lead the development and execution of integrated media plans across non-biddable channels (e.g., TV, Radio, Print, Digital) that align with client objectives and target audiences.
Oversee the implementation of media plans, ensuring accurate execution, timely delivery, and adherence to budget.
Collaborate with cross-functional teams to develop holistic media planning strategies.
Stay abreast of industry trends and emerging media opportunities, proactively identifying innovative solutions for clients.

Collaboration with GroupM Client Teams & Media Investment:

Work closely with GroupM client teams to understand client needs, develop strategic recommendations, and present media plans.
Partner with the media investment team to negotiate favorable rates and secure optimal media placements.
Ensure seamless communication and collaboration between client teams, the media investment team, and internal stakeholders.

Efficiency & Optimization:

Drive efficiency in media planning and implementation processes, identifying opportunities for automation and streamlining workflows.
Develop and implement optimization strategies to improve campaign performance and maximize ROI.
Analyze campaign data and provide actionable insights to clients and internal teams.
Implement and oversee the use of media planning tools and technologies to enhance efficiency and accuracy.

New Business Development:

Support new business pitches by developing compelling media strategies and presentations.
Contribute to the development of innovative media solutions that differentiate the company from competitors.
Participate in client meetings and presentations to showcase the companys expertise and capabilities.

Budget Management:

Oversee the management of media budgets, ensuring accurate tracking and reporting.
Identify opportunities to optimize media spend and improve ROI.
Ensure compliance with financial regulations and company policies.

Skills and Experience

Deep understanding of media planning principles, strategies, and best practices across non-biddable channels.
Proven ability to lead, motivate, and develop a high-performing team.
Ability to effectively communicate complex information to clients and internal stakeholders.
Ability to analyze data, identify trends, and develop actionable insights.
Experience using media planning software, ad serving platforms, and analytics tools.
Ability to negotiate favorable rates and secure optimal media placements.
Familiarity with the media landscape, regulations, and cultural nuances of the region.
Eagerness to embrace new technologies and automation tools to improve efficiency and effectiveness.
Proven ability to build and maintain strong relationships with clients and internal stakeholders
15+ years of relevant experience in media planning and implementation, with a focus on non-biddable channels.
Masters or Bachelors degree in Marketing, Advertising, Communications, or a related field.

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West Lead - Planning & Implementation