Web & Digital Marketing Executive

Are you excited about using AI tools to build apps, automate workflows, and streamline systems—without necessarily being a full-fledged programmer? At ICHARS, we’re looking for someone who can work hands-on with AI-powered no-code and low-code tools like Roo Code and Cline, and also help us optimize our WordPress-based website and lead systems, to support our mission in the mental health and coaching space.

💼 Salary & Location:

₹17,000/month

Experience level 2-3 yrs

Location: Indore (MP) – In-office role

✅ What You’ll Do:

✔ Use tools like Roo Code and Cline to:

– Build simple web and mobile applications

– Draft UI/UX flows and functional MVPs

✔ Customize and optimize WordPress features, plugins, and integrations (especially for lead generation, booking, and analytics)

✔ Automate and optimize internal processes (e.g., lead capture, form handling, appointment systems)

✔ Help integrate AI across departments—content creation, CRM, lead generation, and internal communication

✔ Continuously explore new tools and technologies to enhance workflows

✔ Document processes and train team members to adopt AI-based solutions

✔ Occasionally assist with digital workflows like SEO or content automation (not a core focus)

🧠 What We’re Looking For:

✅ Basic understanding of programming concepts (you don’t need to be a developer, but should be comfortable with logic and structure)

✅ Experience—or strong interest—in working with:

* Roo Code, Cline

* WordPress (themes, plugins, customizations)

* Automation tools: Make.com, Zapier

* Optional: Webflow, Figma, Glide

✅ Curiosity for AI tools and a mindset for experimentation

✅ Clear communication and documentation skills

✅ Bonus: Familiarity with digital marketing workflows (a plus, not essential)

📊 Performance Metrics (KPIs):

✔ Launch or improve 2+ AI-driven tools or systems/month

✔ Automate at least 3 core workflows in the first 90 days

✔ Build utilities that support lead generation or service delivery

✔ Train at least one team member/month on new tools

✔ Explore and document 2+ new AI tools or features/month

🚀 Why Join ICHARS?

✔ Be part of a mission-driven mental health and coaching organization

✔ Work at the intersection of technology, psychology, and innovation

✔ Use cutting-edge AI tools to solve real-world problems

✔ Collaborate with a supportive, forward-thinking team

✔ Opportunities to grow into roles like Tech Process Lead or Product Automation Specialist