VP-Marketing- Advertising Inds. is a must

The VP – Marketing will lead the strategic planning, execution, and performance optimization of integrated marketing campaigns across ATL (Above-the-Line), BTL (Below-the-Line), and Digital channels. This role requires a seasoned advertising professional with deep agency experience and proven success in managing cross-functional marketing initiatives, brand strategy, and consumer engagement. The ideal candidate is both creative and data-driven, with an eye for innovation and brand storytelling.

Key Responsibilities:

ATL Marketing & Brand Strategy

• Develop and lead TV, print, radio, and outdoor campaigns with impactful brand messaging.
• Manage media buying and planning across traditional channels to optimize reach and frequency.
• Work closely with creative teams/agencies for campaign ideation, production, and roll-out.

BTL Activations & Engagement

• Design and implement experiential marketing, events, retail promotions, and grassroots activations.
• Collaborate with sales and regional teams to tailor BTL programs for different market segments.
• Monitor ROI of offline activations through lead generation, engagement metrics, and sales uplift.

Digital Marketing Leadership

• Oversee performance marketing, programmatic ads, social media strategy, SEO/SEM, content marketing, and influencer campaigns.
• Lead data-driven initiatives to drive customer acquisition, retention, and funnel optimization.
• Integrate CRM, analytics, and marketing automation tools to enhance campaign effectiveness.

Agency & Partner Management

• Manage relationships with creative, media, digital, and activation agencies to ensure high-impact delivery.
• Negotiate budgets and contracts with media partners, vendors, and service providers.

Budgeting & Performance Measurement

• Own the annual marketing budget; forecast spends and ensure cost-efficiency across channels.
• Track KPIs and campaign effectiveness using tools like Google Analytics, Power BI, and third-party research.

Job Types: Full-time, Permanent

Pay: ₹2,000,000.00 - ₹3,000,000.00 per year

Experience:

• Advertising Industry: 10 years (Required)

Location:

• Bhubaneshwar, Orissa (Required)

Work Location: In person