Visual Merchandiser

Company Description

Kora Retail Private Limited is a subsidiary of Kora Shoes Private Limited, a trusted name in footwear manufacturing since 1980's. Backed by years of expertise in leather and allied products, we entered the retail space in August 2024 with our first store in Vijayawada, Andhra Pradesh. Today, we operate 15 multi-brand retail stores across 12 cities in Andhra Pradesh &Telangana under two formats.

Leveraging our parent company's manufacturing strength, we offer high-quality footwear at competitive prices. We're expanding into Telangana, Karnataka, and Tamil Nadu with a vision to redefine everyday style, comfort, and service.

Role Description

We’re seeking a highly innovative and skilled visual merchandiser to create high-quality retail displays. The candidate must not be afraid to think out of the box while working on creative visual merchandising tasks. With keen attention to detail, the display merchandiser must successfully convert window shoppers into customers through effective designs. The visual merchandiser in question must also be proficient in the latest consumer trends and the psychology of the target market. Excellent communication skills, both verbal and written go a long way for the visual merchandiser role.

Objectives of this role:

• Curate creative visual merchandising as per the goals of the company, be it to increase walk-ins, create awareness or sales conversions
• Create a positive and fulfilling shopping experience for the customers through visual merchandising and display
• Implement creative merchandising campaigns while adhering to company guidelines
• Employ visual merchandising principles to meet the targets set by the company
• Drive the sales targets and profitability through effective design and visual merchandising 

Responsibilities:

• Curate and monitor the entire lifecycle of the visual merchandising experience, keeping in mind the marketing goals
• Understand and analyses the psyche of the customer to curate more effective merchandising
• Assess and gauge the effectiveness of a given visual merchandise and edit/tweak it as per the need of the hour
• Keep track of the store inventory and make sure that the visual merchandising is displayed effectively
• Ensure a safe work environment and provide outstanding customer service as a visual merchandising specialist
• Monitor costs for a certain project and ensure that the visual merchandising stays within the proposed budgets
• Collaborate and coordinate with other professionals, be it the buyers, members of the marketing team, or retailers
• Install and set up the displays keeping in mind the visual styling trends that are prevalent in the market.