Video Content Strategist

We are looking for a Video Content Strategist with a strong creative eye and storytelling background to lead video content creation for a city-based lifestyle and culture platform. The ideal candidate will have radio, podcasting, or media experience and a deep understanding of Trivandrum’s people, culture, and everyday vibe.

You’ll be responsible for conceptualizing and creating video formats that capture the essence of the city — its food, hangout spots, local trends, people, and stories — in a way that resonates with audiences across social media platforms.

Key Responsibilities:

• Develop and execute a video content strategy focused on city life, culture, lifestyle, and people.
• Conceptualize and script short-form videos (Reels/Shorts) and story-based content that reflect the pulse of Trivandrum.
• Collaborate with cinematographers, editors, and the social media team to produce high-quality, engaging videos.
• Stay updated on local happenings, trends, and viral formats to keep content fresh and relatable.
• Plan and manage the weekly content calendar, ensuring consistency and creative flow.
• Analyze engagement metrics and optimize content for growth and audience retention.

Requirements:

• Background in Radio Jockeying, Podcasting, or Digital Media Production preferred.
• Strong sense of storytelling, scripting, and visual composition.
• In-depth understanding of Instagram Reels and YouTube Shorts ecosystems.
• Ability to create engaging, emotion-driven, and relatable video ideas.
• Passion for Trivandrum’s local culture, food, and lifestyle scene.
• Basic familiarity with video production workflows (shoot planning, editing coordination, etc.).

Preferred Qualities:

• Creative thinker who can identify unique local stories and turn them into compelling visuals.
• Confident communicator with an engaging personality.
• Self-driven, proactive, and comfortable working in a fast-paced, creative environment.

Location:

* On-ground role – Trivandrum

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person