UX Researcher

As a UX Researcher, you will be responsible for leading user research initiatives to understand customer needs, behaviors, and pain points across digital ecosystems. Your role will involve designing and executing research studies, including usability tests, surveys, field studies, diary studies, and in-depth interviews. You will translate research findings into personas, journey maps, and experience frameworks to guide product design decisions. Collaboration with UX/UI designers, product managers, and engineering teams to embed user insights into product roadmaps is crucial. Key Responsibilities: - Lead user research initiatives to understand customer needs across digital ecosystems. - Design and execute research studies including usability tests, surveys, field studies, and interviews. - Translate research findings into personas, journey maps, and experience frameworks. - Collaborate with cross-functional teams to embed user insights into product roadmaps. - Apply mixed-methods research and partner with analytics teams to validate findings. - Communicate insights through reports, presentations, and storytelling. - Contribute to establishing research best practices and processes. Qualifications Required: - Bachelors/Masters degree in HCI, Cognitive Psychology, Design, Behavioral Science, or related field. - 3-5 years of experience as a UX Researcher or in a similar role within digital-first organizations. - Strong expertise in usability testing, contextual inquiry, interviews, surveys, and A/B testing. - Experience with tools like Dovetail, Maze, Lookback, UserTesting, Google Analytics, etc. - Ability to synthesize complex data into actionable insights. - Excellent communication and stakeholder management skills. Preferred Skills: - Experience in BFSI, fintech, or large-scale B2C products. - Familiarity with UX design tools for collaboration. - Experience working in Agile/Scrum environments with cross-functional teams. Please note that this is a full-time position with the work location being in person.,