UX Researcher

Key Responsibilities:

Research Planning and Execution:

• Plan, execute, and drive user studies to understand user behavior and interactions with our products.
• Utilize methodologies such as focus groups, contextual interviews, fly-on-the-wall, and shadowing.

Behavioral Analysis and Archetypes:

• Identify behavior patterns among users and create behavioral archetypes.
• Promote understanding of user archetypes across business units through storytelling and engagement techniques.

Communication and Collaboration:

• Communicate a holistic picture of the user experience to cross-functional teams.
• Collaborate with marketing, product, and design teams to identify research needs and inform product decisions.

Product Lifecycle Representation:

• Conduct contextual user walkthroughs to identify gaps and opportunities for product improvement.
• Represent customer needs throughout the design and development lifecycle, from discovery to validation and adoption.

Adaptation of Research Techniques:

• Apply and adapt research methods to meet specific project goals.
• Engage directly with customers to define user types, use cases, and UX opportunities.

Influence and Validation:

• Partner with Product Managers and Designers to guide product strategy.
• Validate feature and design directions through usability testing, early concept testing, and participatory design.

Data Analysis and Insight Generation:

• Analyze qualitative and quantitative data to generate actionable insights.
• Present findings through artifacts such as user segments, persona frameworks, user journeys, and task analyses.

Mentorship and Advocacy:

• Mentor junior team members and champion UX research practices across the organization.
• Collaborate closely with product and engineering teams to drive research-informed design.