Urgent Hiring- Regional Growth Associate with Paytm

Job Title: City Growth Executive / Regional Growth Associate (Natives preferred)

Location

Bangalore (Karnataka), Chennai (Tamil Nadu), Hyderabad (Telangana), Kochi (Kerala), Coimbatore (Tamil Nadu), Mysore (Karnataka), Madurai (Tamil Nadu), Visakhapatnam (Andhra Pradesh), Vijayawada (Andhra Pradesh), Trivandrum (Kerala), Mangalore (Karnataka), Pondicherry (Tamil Nadu), Tirupati (Andhra Pradesh), Kozhikode (Kerala), Bhubaneswar (Odisha)

Languages: Must understand the local language such as Tamil, Telugu, Malayalam & Kannada

About Paytm:

company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytms mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

Role Overview:

City Growth Executive

enthusiastic, dynamic, and energetic individuals

Key Responsibilities:

1. User Acquisition & Growth

   :
• Drive

  Paytm app downloads

  and

  active users

  by executing local campaigns and initiatives.
• Execute

  offline user acquisition strategies

  (e.g., campus & corporate activations, street promotions) and digital marketing campaigns.

2. Top of Mind Recall (TOMR)

   :
• Ensure

  Paytm

  becomes the first choice for mobile payments in your city.
• Build

  local brand visibility

  through creative, region-specific campaigns.

3. Local Marketing & Brand Visibility

   :
• Organize and execute

  local events

  ,

  festivals

  , and

  community activations

  to increase Paytm’s reach and engagement.

4. Influencer Marketing

   :
• Collaborate with local

  macro and micro-influencers

  to enhance Paytm’s brand presence in your city.
• Create authentic, engaging campaigns that resonate with local audiences.

5. Customer Engagement & Retention

   :
• Execute strategies to

  engage users

  , ensuring they remain active on the platform.
• Promote

  referral incentives

  ,

  loyalty programs

  , and other initiatives to encourage consistent usage.

6. Data Analysis & Reporting

   :
• Track key metrics such as

  app downloads

  ,

  active users

  ,

  user engagement

  , and

  campaign effectiveness

  .
• Use insights from data to continuously optimize acquisition strategies and improve campaign performance.

Skills & Qualifications:

• Experience

  :

• 3-6 years

  of experience in

  offline user acquisition

  ,

  local brand-building

  , and

  influencer marketing

  .
• Proven track record of

  growing user bases

  ,

  executing successful digital campaigns

  , and

  driving local marketing efforts

  .

• Key Traits

  :

• Young & Dynamic

  : High energy and passion for growth with the drive to make Paytm the first choice in your city.

• Results-Oriented

  : Focused on achieving measurable goals, such as app downloads, active users, and brand visibility.

• Local Knowledge

  : Must be fluent in

  local language

  (e.g., Tamil, Telugu, Kannada, Malayalam) and have a deep understanding of

  local culture

  and

  consumer behavior

  .

• Strong Communicator

  : Excellent communication skills, both verbal and written, with the ability to engage local communities and influencers.

• Self-Starter

  : Ability to work independently and take initiative in driving results.

• Problem Solver

  : Quick to adapt to changing environments and overcome challenges.

• If You Have Less Experience in Certain Fields

  :
• If you have

  less experience

  in specific areas like

  sales

  or

  influencer marketing

  , but you’re enthusiastic and ready to learn,

  please do share your resume

  . We value

  passion

  ,

  drive

  , and the

  ability to grow

  in the role.

Why join us?

If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!