Branding & Communication Specialist

Job Summary:

The Branding & Communication Executive is responsible for building and maintaining a consistent brand image of the hospital through internal and external communication, creative campaigns, public relations, and event branding. The role ensures that all communication materials and marketing initiatives align with corporate brand guidelines and effectively convey the hospitals value proposition to patients, partners, and the community.

Roles & Responsibilities:

Branding & Visual Identity

• Ensure uniform implementation of

  brand guidelines

  across all hospital units, departments, and communication materials.
• Develop and oversee

  signage, collaterals, brochures, standees, and internal branding

  in line with

  NABH and hospital standards

  .
• Coordinate with vendors and creative agencies for the design, printing, and installation of branding materials.
  
• Conduct regular audits of internal and external branding visibility and consistency.
  

Internal & External Communication

• Draft and edit

  press releases, newsletters, internal announcements, and patient communication materials

  .
• Manage content for

  corporate presentations, hospital brochures, and website updates

  .
• Collaborate with medical teams for

  case studies, success stories, and awareness articles

  .
• Partner with the

  digital marketing

  and

  PR

  teams to ensure cohesive messaging across all platforms.

Public Relations & Media Coordination

• Support hospital

  PR campaigns

  , media interactions, and press conferences.
• Build relationships with local and regional media to drive

  positive coverage

  and manage crisis communication.
• Track media mentions and maintain a

  press archive

  for performance reporting.

Event & Campaign Management

• Plan and execute

  internal and external hospital events

  , such as health camps, awareness drives, and corporate functions.
• Oversee branding and communication for hospital-led

  CSR initiatives

  .
• Collaborate with doctors and departments for

  campaign ideation and execution

  on special days (e.g., World Heart Day, Cancer Awareness).

Strategic Support & Reporting

• Assist in developing

  annual brand communication plans

  in alignment with organizational goals.
• Monitor

  ROI

  and

  engagement

  for campaigns and brand activities.
• Prepare

  monthly dashboards

  summarizing campaign reach, visibility, and media impact.