Trade Marketing Manager (Instore Execution & Tech Enablement) - CHC

YOUR TASKS AND RESPONSIBILITIES: The incumbent shall be responsible for the following areas under Trade Marketing and Activation, to drive the overall Business Objective: Catalyst Management: Catalyst is an interim DMS solution developed completely inhouse by Sun Pharma CHC division. In essence the Catalyst module is a lighter version of DMS which is used to operate secondary trade schemes in the market The incumbent is expected to manage the end-to-end Catalyst operations which includes Algo definition, Dashboard development, manage audit, processing of secondary credit note claims etc. The person is expected to work closely with the IT team to enable seamless operations of the Catalyst module Ensuring timely settlement of Catalyst claims within the specified timelines and closely monitoring Catalyst spends Building intelligence for Outlet level secondary data from Catalyst dump files, developing functionalities in the Catalyst engine basis business evolution. Must sell lines & share of shelf: Development, enablement & execution required for driving increased lines sell-in and share of shelf with the help of tech in line with CHC objectives Activations: Drive micro marketing initiatives which are tech enabled like gamification, Shopper/consumer engagement activities to drive sell outs Modern Trade instore execution: Work closely with the Modern Trade teams for driving merchandising, promotions and instore activations WHO YOU ARE: 7 10 years of Overall Experience with minimum 3 4 years @ ASM / RSM level in Consumer Goods / OTC industry. Trade Marketing experience @ Zonal / HO level will be preferred along with expertise on technical solutions like implementing & maintaining DMS solutions, must sell recommendations etc. Job location: Sun House, Goregaon East, Mumbai