Job
Description
We are seeking a dynamic Trade Finance Marketing Executive to drive lead generation, brand awareness, and customer acquisition for our import/export trade finance solutions. The ideal candidate will have a strong understanding of global trade, supply chain finance, and B2B marketing , with experience targeting SMEs, exporters, importers, and financial institutions. Key Responsibilities1. Marketing Strategy & Campaigns Develop and execute digital and offline marketing campaigns to promote trade finance products (e.g., Letters of Credit, Supply Chain Finance, Invoice Discounting). Identify key customer segments (exporters, importers, logistics firms, banks) and tailor messaging accordingly. Collaborate with the sales team to create lead-nurturing funnels (email sequences, webinars, case studies). 2. Content Creation & Thought Leadership Produce high-impact content: Blogs (e.g., “How to Secure Export Financing” ) Whitepapers & eBooks (e.g., “Trade Finance Trends 2024” ) Social media (LinkedIn, Twitter) and video content (explainer videos, client testimonials). Represent the company at trade fairs, webinars, and industry events (e.g., Exim Bank seminars). 3. Lead Generation & Conversion Manage Google Ads, LinkedIn campaigns, and SEO for trade finance keywords (e.g., “LC financing for exporters”). Work with CRM (HubSpot, Salesforce) to track leads and optimize conversion rates. Partner with financial institutions, chambers of commerce, and logistics firms for co-marketing initiatives. 4. Market Research & Competitor Analysis Monitor global trade policies, tariffs, and financing trends to adjust strategies. Analyze competitor offerings (banks, fintechs, factoring companies) and position our solutions effectively. 5. Performance Tracking & Reporting Measure ROI on campaigns (CTR, lead-to-customer conversion, cost per acquisition). Present monthly reports on marketing KPIs to senior management. Skills & QualificationsEssential: 1+ years in B2B marketing , preferably in trade finance, banking, or logistics . Knowledge of trade finance instruments (LCs, Bank Guarantees, Factoring). Experience with digital marketing tools (Google Ads, LinkedIn Ads, SEO, Email Marketing). Strong analytical skills (Google Analytics, CRM data interpretation). Excellent communication & presentation skills . Preferred: Familiarity with supply chain ecosystems (exporters, freight forwarders, customs brokers). Multilingual abilities (useful for global trade markets). Experience with marketing automation (HubSpot, Mailchimp). Key Performance Indicators (KPIs) Lead Generation: # of qualified leads/month. Conversion Rate: % of leads becoming customers. Brand Engagement: Social media growth, webinar attendance. ROI: Cost per acquisition vs. customer lifetime value. Opportunity to work with global traders, banks, and fintech innovators . Career growth in trade finance, fintech, or international business development . Job Type: Full-time Pay: ₹15,000.00 - ₹20,000.00 per month Benefits: Provident Fund Schedule: Monday to Friday Work Location: In person
