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1.0 - 6.0 years
4 - 6 Lacs
indore, ahmedabad
Work from Office
Job Summary: To manage and impact improvement in the Affluent Clients' Service parameters and the delivery of client experience so that Affluent Banking becomes a benchmark in customer service for premium banking customers in the industry. Responsibility Areas: Support in managing all Private Bank sales and service activities for the assigned region Provide complete and comprehensive information to customers on products, services and ensure best services are provided to them Analyze clients cash, capital, and investment needs Monitor the performance of client accounts and suggest ways to improve returns Ensuring appropriate control framework is in place and operations risk are properly managed Automating key activities of the business to gain efficiency in delivery Streamlining of the digitization activities in the process Assure adherence to the guidelines set by the bank Ensure bank meets the audit, compliance regulatory requirements Gather latest Market intelligence and track benchmark against best practices in competitor banks. Manage and improve the customer journey and partner experience to differentiate the bank from competition Evaluate the feasibility of Digital enablement from offering, channel process point of view and ensure its implementation to improve overall operational efficiency Collaborate with other departments and functions to provide best-in-class products and service offerings to the customer Preferred Skill Set: Prior experience in managing Service Delivery and client experience agendas roles at a level of geographic zone / pan-India central role Will bring a mix of business acumen and Service orientation to be able to create service excellence as a culture with a view to enhance business value Excellent communication, analytical & reviewing skills Inter-personal coordination & Team Player Previous exposure to CRM systems and Finacle is a critical skill. Excellent ability to use Excel and PowerPoint
Posted -1 days ago
5.0 - 10.0 years
25 - 30 Lacs
Gandhinagar
Work from Office
Management of Liquidity Oversee overnight liquidity, including the operations of NOSTRO accounts. Deal with interbank counterparties to carry out lending and borrowing. Track and evaluate cash flows from a variety of sources on a daily and forecasted basis. Make a plan for medium- and long-term liquidity. Maintain regulatory ratios (LCR, NSFR, etc.) and control liquidity gaps. Management of Markets profound knowledge of treasury products and financial markets. For the best returns, manage your investment book.
Posted 1 month ago
2.0 - 7.0 years
6 - 10 Lacs
Hyderabad, Telangana, India
On-site
Support team responsible for providing technical assistance to zeta clients and internal business functions. This is a customer-facing role, and requires excellent prioritization, responsiveness, and customer service, along with excellent verbal communication skills. Answering questions from customers about the features and capabilities of our Zeta Application products. Developing customer-facing documentation on using certain features on needed basis. Ensure that end-to-end display campaigns are run effectively, including tagging, trafficking, and optimization. Become a subject matter expert on Programmatic topics such as: platform functionality, campaign best practices, pixel implementation, creative troubleshooting, and more Provide technical support of Programmatic platforms, campaign performance, and external DSP tools Triage support tickets with issue summary, urgency, and next steps when input is needed from backend engineering teams Education: BSC / BTech / MCA / MSC Must have Skills: Functional Skills and Experiences At least 3+ years experience in 24/7 environment providing technical support Extensive problem solving and debugging skills Excellent interpersonal and communication skills Flexible in working outside of core business hours at short notice Should have excellent written and verbal communication skills Experience of managing customers across locations/ geographies is preferred Deep knowledge of the programmatic ecosystem In-depth understanding of DSPs, programmatic advertising, real-time bidding, and ad operations. Demonstrated analytical ability Experience with troubleshooting ad delivery issues, pixel/tag implementation, and bid optimization. Experience using DSPs including (but not limited to): DoubleClick Bid Manager, The Trade Desk, and AppNexus. Zeta DSP a plus Deep understanding of Ad Tech industry and how Demand-Side Platforms (DSPs), Ad Servers, Attribution Platforms, etc. work in conjunction Technical Skills and Experiences: Strong MySQL/Oracle database with minimum 2 yrs. of work experience involving DB (MySQL, Vertica, HIVE) Good Knowledge with Hand s on experience on Linux Operating system Web technologies & Networking Basics Good to Have : Certification in programmatic platforms (e.g., Google Marketing Platform, The Trade Desk)
Posted 1 month ago
3.0 - 8.0 years
0 Lacs
noida, uttar pradesh
On-site
As a Display Campaign Manager at RateGain Travel Technologies Limited, you will be responsible for planning, executing, and optimizing display advertising campaigns across various digital platforms. Your primary objective will be to enhance brand awareness, drive website traffic, and boost conversions through effective display ad strategies. Collaboration with cross-functional teams, including marketing, creative, and analytics, is crucial to ensuring the successful implementation and performance of display campaigns. This role demands a solid grasp of digital advertising, audience targeting, ad optimization, and campaign analysis. Your day-to-day responsibilities will include: - **Client Engagement and Reporting:** Providing timely reporting, insights, and strategy communication to clients regularly to showcase Adara's performance and receive feedback on strategy recommendations promptly. - **Campaign Setup:** Validating campaign configurations and setup against customers" goals before launching campaigns. - **Strategy Development:** Collaborating with Adara customers and Account Managers to define display campaign objectives, target audience, and key performance indicators. Conducting market research and competitor analysis to identify opportunities and develop effective campaign strategies. - **Performance Monitoring and Reporting:** Tracking key metrics, analyzing campaign data, preparing performance reports, and presenting findings to stakeholders. Providing actionable insights and recommendations to enhance campaign effectiveness. - **Collaboration and Communication:** Coordinating with external vendors or agencies for ad production and media placements, collaborating with data analytics teams, and effectively communicating with internal and external stakeholders. **Education & Work Experience:** - 3 - 8 years of progressive experience in Campaign Management/Ad Operations/Campaign performance Management. - Bachelor's degree in marketing, advertising, communications, or a related field (or equivalent work experience). **Knowledge:** - Familiarity with programmatic advertising, ad exchanges, and digital advertising technologies. - Ad operations experience with expertise in programmatic campaign activation, performance, strategy, and planning. - Strong technical skills with the ability to troubleshoot and resolve issues related to ad serving, tagging, and creative implementation. **Skills:** - Proven experience in digital advertising operations, ad trafficking, or campaign management. - Familiarity with ad management systems such as Google Ad Manager, DoubleClick, Trade Desk, DV360, or similar platforms. - Must-have experience with DV360 and campaign performance management. - Proficiency in HTML, CSS, JavaScript, and ad tagging methodologies. - Analytical mindset with the ability to interpret campaign data, identify trends, and provide actionable insights. - Proficiency with MS Excel. **Attitude:** - Customer-focused and passionate about building exceptional user experiences. - Excellent attention to detail and organizational skills to manage multiple campaigns simultaneously. - Strong communication and interpersonal skills to collaborate effectively with cross-functional teams and external stakeholders. - Ability to work under pressure, meet tight deadlines, and adapt to changing priorities in a fast-paced advertising environment. RateGain Travel Technologies Limited is an Equal Opportunity Employer.,
Posted 1 month ago
5.0 - 10.0 years
18 - 30 Lacs
Pune
Work from Office
Plan & execute programmatic (DV360, TTD) Manage targeting, creatives, pacing Analyze & report campaign performance Collaborate with teams & partners 5+ yrs exp, DSP expertise, strong analytics & comms
Posted 1 month ago
3.0 - 6.0 years
5 - 11 Lacs
Pune
Hybrid
Key Responsibilities: Responsible for Prisma campaign data inputting in a timely manner, booking campaigns in accordance with media plan Work with the teams based in Canada to upload & setup of campaigns for Digital buys within Prisma Issue campaign RO and track campaign performance to ensure it is delivering as per the goals Facilitate the trafficking process by issuing Digital trafficking sheets and Insertion Order Release Forms Competitive reporting and analysis Collect creative specifications and manage digital trafficking requirements for the Ad Ops team. Be responsible for billing discrepancies and produce resolutions. Update media flowcharts based on campaign flights. Proficiency in campaign setup, including ad trafficking, targeting, and tracking implementation. Ability to multitask and manage multiple campaigns simultaneously, while maintaining a high level of accuracy and meeting deadlines. Coordinate with internal teams to gather campaign requirements, including targeting parameters, creative assets, and budget allocation. Monitor and troubleshoot campaign delivery issues, ensuring timely resolution to minimize impact on campaign performance and other adhoc tasks related to planning and buying operations Continuously monitor campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend. Participate in departmental projects as requested. Requirements: Bachelors degree and equivalent work experience 3-6 years of Digital Marketing experience or Media planning/buying operations experience Experience in any of the Adservers or DSPs like CM360, GAM, GA etc. or Media buying platforms like Prisma/MediaTools etc. would be a plus. Strong communications and interpersonal skills to collaborate effectively with cross functional teams and partners. Analytical mindset with the ability to derive insights from campaign data and make data-driven recommendations. Proven ability to work independently and as part of an integrated team. Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment. Expert in Excel and PowerPoint Comfortable working late shift (09:00 PM to 06:00 AM IST)
Posted 1 month ago
3.0 - 8.0 years
12 - 22 Lacs
Pune
Hybrid
About the job: A leading marketing services company, providing clients expertise in the full spectrum of communication needs, is looking for a Programmatic Specialist to join the team who will be responsible for servicing some of the premium brands across a number of industries. Programmatic plays a key role in driving technology, innovation and insights within the digital landscape. Years of Experience : 3+ yrs Location : Pune (hybrid) Shift Timings: US and EMEA Role and Responsibilities: Campaign Implementation Collaborate with Ad Ops, Agencies, and internal teams for campaign setup. Ensure accurate implementation of IOs/media plans in DSPs (DV360, TTD, Amazon). Monitor post-launch performance and resolve delivery or tech issues. Campaign Optimization & Reporting Analyze DSP/Ad Server data for daily pacing and performance. Optimize campaigns regularly to meet KPIs. Deliver performance reports and share insights with clients. Use dashboards for optimization and provide BI feedback. Support associates with complex optimization queries. Skills/Qualifications: Ideally, the candidate should have a Bachelor's degree with a minimum of 3 years of hardcore programmatic experience. Hands-on experience of DSP platforms like DV360 / TTD / Amazon Optimizations skills for different setups and buy types are a must. Able to understand Media plans and call out any challenges in achieving KPIs. Able to pull different reports to analyze campaign performance and make changes to setups on the go Multi-tasks on different campaign setups and optimization Exceptional analytical skills and the ability to spot trends in data and generate insights based on that. Excellent communication (verbal and written) and documentation skills
Posted 2 months ago
5.0 - 7.0 years
9 - 14 Lacs
Hyderabad, Chennai, Bengaluru
Hybrid
Location: Hyderabad, Chennai, Coimbatore, Bangalore Experience: 5-6 years Skills: DV360/TTD/Amazon DSP, Deals, RTB, having end to end campaign knowledge. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the worlds premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this Responsibilities Successfully managing day-to-day performance of campaigns across different DSPs and related platforms Coordinate campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders. Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.) Working with agency team to develop best-in-class solutions based on available tech. Oversee media tracking and analytics set up and implementation. Communicates day-to-day format, screen, inventory performance to clients and agencies as needed. Understand and describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. Qualifications A full-time graduate degree (Mandatory) 5 to 6 years of relevant experience in managing programmatic campaigns for large clients. Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred. Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics Able to proficiently describe all possible KPIs and how they fit into the customer journey. Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment. Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.
Posted 2 months ago
6.0 - 11.0 years
6 - 10 Lacs
Chennai
Work from Office
Programmatic Campaign management-DV360, TTD 6-9y 12LPA 10-12y- LPA NP-Imme-30d Skills- Programmatic,DV360,TTD, Display & video,Tradedesk,DCM,Ad campaigns, Display advertising,Doubleclick Drop your CV at rashibimaginators@gmail.com or 9027310680
Posted 2 months ago
3.0 - 6.0 years
0 - 0 Lacs
Pune
Hybrid
Agency: IPG Mediabrands Function/Craft: Programmatic Position Title: Senior Associate Business Overview: IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the worlds most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. Position Overview: As Programmatic Senior Associate, you will be responsible for the end-to-end management of programmatic campaigns across various Demand Side Platforms (DSPs). This includes campaign execution, performance monitoring, and optimization to meet client KPIs. You will also serve as a key contact for internal teams and external clients, contributing to reporting and providing valuable insights. In this role, you'll play a pivotal part in ensuring the success of the campaigns while mentoring junior team members when necessary. Responsibilities: Campaign Management: Independently manage the execution, monitoring, and optimization of programmatic campaigns across DSPs like DV360, The Trade Desk (TTD), and Amazon. Optimization & Pacing: Proactively monitor campaign delivery and performance, ensuring KPIs such as pacing, and ROI are met. Identify opportunities for optimization and implement strategies to improve results. Data Analysis & Reporting: Utilize DSP and Excel for daily analysis of campaign performance. Generate and deliver comprehensive performance reports with actionable insights for clients or internal stakeholders. Troubleshooting: Diagnose and resolve technical issues related to campaign setup, performance, and pacing. Handle challenges such as under-delivery or poor deal performance. Client & Team Collaboration: Work closely with internal teams (AdOps, Client Services) and external partners to ensure the smooth execution of campaigns. Communicate insights and optimization recommendations to clients and internal teams. Process Improvement: Contribute to the development and maintenance of quality control procedures for programmatic campaign implementation and optimization, ensuring best practices are followed. Mentorship: Provide guidance and mentorship to junior team members, sharing best practices and assisting them in campaign setups and optimizations. Required Skills: DSP Expertise: Proven experience in managing programmatic campaigns across multiple DSPs such as DV360, TTD, and Amazon. Demonstrated ability to manage simple to complex campaigns without technical support. Data-Driven Mindset: Strong skills in data analysis, utilizing tools like Excel (pivot tables, advanced formulas) to assess campaign performance, pacing, and KPI achievement. Problem-Solving: Ability to troubleshoot and resolve issues in programmatic campaigns, including technical, delivery, or performance-related challenges. Communication & Reporting: Proficiency in English (B2 level or higher). Able to provide high-quality performance reports and communicate recommendations for optimization to both clients and internal teams. Certifications: Relevant certifications in DSP platforms (DV360, TTD) are required. Additional experience with brand safety tools like IAS, DV, or MOAT is preferred. Desired Skills: Cross-DSP Experience: Experience with more than one DSP platform, with a proven ability to manage various types of buys and targeting strategies. Brand Safety: Knowledge of brand safety providers such as IAS, MOAT, or Channel Factory, and experience implementing safety measures in programmatic campaigns. Basic AdServers Knowledge: Theoretical understanding of campaign tracking in AdServers for better campaign optimization.
Posted 2 months ago
2.0 - 5.0 years
4 - 6 Lacs
Visakhapatnam, Hyderabad
Work from Office
Job title: Service Relationship Manager Location: Hyderabad / Visakapatnam Job Summary: Handle Affluent Desk as Service Manager for cluster of Branches. Manage overall service pertaining to Mapped clients of Affluent channel. Overall Job Description: Provide Exceptional service to mapped clients of Affluent channel for cluster of branches. Manage affluent desk & become one point of contact for mapped customers for their service related queries/requests & complaints. Handle & Process all financial & Non- Financial transactions pertaining to mapped affluent clients Upgrade customers maintaining high balances to Exclusive/Pioneer program as per the eligibility. Monitor Daily account balances and maintain book stability through immediate client intervention on accounts which demonstrate balance depletion / attrition propensity. Build and deepen relationships with existing Customer base by focusing on Family Grouping/household penetration. Manage the key performance indicators (Family Penetration/Digital Channel Activation/Book Growth/ Overall Service of the mapped base). Ensure effective on-boarding of NTB clients & engagement with mapped clients as per laid process. Generate quality references for opening new accounts from existing mapped customers. Ensure Timely closure of all Request/Complaints/Welcome/CE calls/Campaigns assigned on Talisma. Increase the Client stickiness and engagement by activating customers on Direct Transaction Channels of the bank like Mobile Banking App/ Net Banking / Debit Card/ VIDYO Branch etc. Process/Handle cash transactions/vault operations/ATM upkeep/Voucher & register maintenance/Lobby Management (These are only applicable to Service Managers mapped to Pioneer Lobby) Preferred Skill Set: Essential requirement: Minimum 3-5 years in Service . Interested candidates can share their resume at mamatha.krishna@indusind.com
Posted 2 months ago
2.0 - 7.0 years
3 - 8 Lacs
Hyderabad, Chennai, Bengaluru
Hybrid
Role: Programmatic - Analyst / Sr. Analyst Exp: 2-8 years Work location: Bangalore, Chennai, Hyderabad, Pune, Mumbai, Gurgaon Experience in Programmatic with DV360 (mandatory). Experience on other DSPs would be a plus - TTD / Appnexus / Xandr / Simplifi / Amazon DSP Must be open to work in rotational shifts. Interested candidates can share their profiles with - bindu@logicalhiring.com / careers@logicalhiring.com References are welcome! For other open roles, please visit - www.logicalhiring.com
Posted 2 months ago
2.0 - 5.0 years
4 - 6 Lacs
Bengaluru
Work from Office
Job title: Service Relationship Manager Location: Bangalore Job Summary: Handle Affluent Desk as Service Manager for cluster of Branches. Manage overall service pertaining to Mapped clients of Affluent channel. Overall Job Description: Provide Exceptional service to mapped clients of Affluent channel for cluster of branches. Manage affluent desk & become one point of contact for mapped customers for their service related queries/requests & complaints. Handle & Process all financial & Non- Financial transactions pertaining to mapped affluent clients Upgrade customers maintaining high balances to Exclusive/Pioneer program as per the eligibility. Monitor Daily account balances and maintain book stability through immediate client intervention on accounts which demonstrate balance depletion / attrition propensity. Build and deepen relationships with existing Customer base by focussing on Family Grouping/household penetration. Manage the key performance indicators (Family Penetration/Digital Channel Activation/Book Growth/ Overall Service of the mapped base). Ensure effective on-boarding of NTB clients & engagement with mapped clients as per laid process. Generate quality references for opening new accounts from existing mapped customers. Ensure Timely closure of all Request/Complaints/Welcome/CE calls/Campaigns assigned on Talisma. Increase the Client stickiness and engagement by activating customers on Direct Transaction Channels of the bank like Mobile Banking App/ Net Banking / Debit Card/ VIDYO Branch etc. Process/Handle cash transactions/vault operations/ATM upkeep/Voucher & register maintenance/Lobby Management (These are only applicable to Service Managers mapped to Pioneer Lobby) Preferred Skill Set: Essential requirement: Minimum 3-5 years in Service . Interested candidates can share their resume at jasmine.sawhney@indusind.com
Posted 2 months ago
7.0 - 12.0 years
10 - 15 Lacs
Chennai
Work from Office
Min 6 yr experience with programmatic advertising platforms (e.g., DV360, The Trade Desk). Solid understanding of SEO, Google Ads, Meta Ads, and email marketing tools. 5 Days Rotational shifts n offs Mail cv at shruti.imaginators22@gmail.com Required Candidate profile Strong analytical skills and proficiency in marketing performance tools (e.g., Google Analytics, Data Studio). Ability to work cross-functionally and manage multiple campaigns simultaneously.
Posted 2 months ago
1.0 - 6.0 years
5 - 7 Lacs
Gurugram
Work from Office
Job Summary: To manage and impact improvement in the Affluent Clients' Service parameters and the delivery of client experience so that Affluent Banking becomes a benchmark in customer service for premium banking customers in the industry. Responsibility Areas: Support in managing all Private Bank sales and service activities for the assigned region Provide complete and comprehensive information to customers on products, services and ensure best services are provided to them Analyze clients cash, capital, and investment needs Monitor the performance of client accounts and suggest ways to improve returns Ensuring appropriate control framework is in place and operations risk are properly managed Automating key activities of the business to gain efficiency in delivery Streamlining of the digitization activities in the process Assure adherence to the guidelines set by the bank Ensure bank meets the audit, compliance regulatory requirements Gather latest Market intelligence and track benchmark against best practices in competitor banks. Manage and improve the customer journey and partner experience to differentiate the bank from competition Evaluate the feasibility of Digital enablement from offering, channel process point of view and ensure its implementation to improve overall operational efficiency Collaborate with other departments and functions to provide best-in-class products and service offerings to the customer Preferred Skill Set: Prior experience in managing Service Delivery and client experience agendas roles at a level of geographic zone / pan-India central role Will bring a mix of business acumen and Service orientation to be able to create service excellence as a culture with a view to enhance business value Excellent communication, analytical & reviewing skills Inter-personal coordination & Team Player Previous exposure to CRM systems and Finacle is a critical skill. Excellent ability to use Excel and PowerPoint
Posted 3 months ago
6 - 11 years
8 - 15 Lacs
Hyderabad
Work from Office
Roles & responsibilities: Serve as the primary POC for internal teams and external client stakeholders. Coordinate and prioritize campaign requests to ensure timely and accurate execution. Collaborate with traffickers for campaign setup and resolve operational/technical issues, including video ads. Manage and analyze weekly/monthly/quarterly reports to track performance and ensure contract compliance. Communicate proactively with clients and manage expectations effectively. Lead and support the team with strong people management skills. Escalate complex technical issues to engineering when necessary Skill Set Required: 7+ years of experience in online ad operations with a strong understanding of campaign setup, QA, and troubleshooting Prior experience leading teams and working directly with US clients; flexible to work US business hours Proficient in DV360, DCM, and other ad serving platforms; expertise in these tools is a strong advantage Strong analytical, problem-solving, and project management skills with advanced Excel and database knowledge Detail-oriented team player with excellent client servicing and communication skills Bachelor's degree required; experience in creative services is a plus #Hyderabad Location #WFO #Nightshifts Interested candidates, please fill out the below Google form https://docs.google.com/forms/d/113H-loBOaCB4teqLLbJdAHyUQOeKceWCLuMwH8CpCt8/edit
Posted 3 months ago
1 - 6 years
3 - 7 Lacs
Chennai, Bengaluru
Work from Office
Greetings from iOPEX Technologies.. We are hiring for Campaign Managers - Role - Analyst/ Sr. Analyst - Campaign Manager The Specialist to manage the digital advertising campaign lifecycle including client strategy, execution, optimization and reporting to ensure performance goals are met while building revenue and customer retention. Working with various partners and platforms, the Digital Optimization Specialist will ensure campaigns launch on time with the right message, target audience and appropriate metrics in place to meet client goals. The ideal candidate is a creative thinker, results and detail oriented with a love of data and a passion for Online Advertising. Competencies For the Job Produces campaign performance reports, providing key insights and optimization recommendations that improve KPI with data and suggestions for upsell and cross sell opportunities. Metric analysis like ROAS, CPA, CTR, CPM, Conversion and Lead generation Report pulling capability and analytics from various platform. Measures and analyzes cross-channel customer experiences, display, mobile and video sources. Conducts historical analysis to support client initiatives and identification of further opportunities in the incremental budgets for advertisers.
Posted 3 months ago
4 - 6 years
8 - 14 Lacs
Gurugram
Hybrid
Location: Gurugram Experience: 4-5 years Skills: Amazon DSP, having end to end campaign knowledge. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the worlds premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this Responsibilities Successfully managing the day-to-day performance of campaigns on Amazon DSP. Deal Management and troubleshooting expert, who can set up & investigate inventory sources like private, preferred & other deals in different DSP - Amazon. Deal monitoring and reporting in SSP along with Deal Hygiene and Health checks • Supply Path Optimization (SPO) regarding clearing price, volume, and technology (DSP/SSP integration) Able to ideate successful audience segmentation aimed at reaching a client goal. Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization. Able to make compelling arguments based on data and results for more client data access. Working with the agency team to develop best-in-class solutions based on available tech. Communicates day-to-day format, screen, and inventory performance to clients and agencies as needed. Qualifications Minimum 4-5 years of experience in managing programmatic campaigns for large clients. Hands-on experience using DSPs to build and optimize campaigns across various inventories for large-scale clients. Preferred experience with Google platforms. General troubleshooting skills and strong attention to detail. Working knowledge of digital marketing: display, video, social, and marketing analytics. Proven technical and analytical aptitude, with a curiosity for testing and innovation. Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.
Posted 3 months ago
5.0 - 8.0 years
8 - 14 Lacs
hyderabad, chennai, bengaluru
Hybrid
Location: Hyderabad, Chennai, Coimbatore, Bangalore Experience: 5-6 years Skills: DV360/TTD/Amazon DSP, Deals, RTB, having end to end campaign knowledge. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the worlds premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this Responsibilities Successfully managing day-to-day performance of campaigns across different DSPs and related platforms Coordinate campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders. Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.) Working with agency team to develop best-in-class solutions based on available tech. Oversee media tracking and analytics set up and implementation. Communicates day-to-day format, screen, inventory performance to clients and agencies as needed. Understand and describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. Qualifications A full-time graduate degree (Mandatory) 5 to 6 years of relevant experience in managing programmatic campaigns for large clients. Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred. Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics Able to proficiently describe all possible KPIs and how they fit into the customer journey. Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment. Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.
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