Associate Partner - Campaign Management

3 - 8 years

0 Lacs

Posted:4 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Display Campaign Manager at RateGain Travel Technologies Limited, your role involves planning, executing, and optimizing display advertising campaigns across various digital platforms to enhance brand awareness, drive website traffic, and boost conversions through effective strategies. Collaboration with cross-functional teams is crucial for successful campaign implementation and performance. You should have a solid grasp of digital advertising, audience targeting, ad optimization, and campaign analysis. Your day-to-day responsibilities will include: - Client Engagement and Reporting: Provide timely reporting, insights, and strategy communication to clients regularly. Validate campaign configurations against customers" goals before launching campaigns. - Campaign Setup: Collaborate with customers and Account Managers to define campaign objectives, target audience, and key performance indicators. Conduct market research and competitor analysis. - Strategy Development: Track key metrics, analyze campaign data, prepare performance reports, and present findings to stakeholders. Coordinate with external vendors for ad production and media placements. - Performance Monitoring and Reporting: Provide actionable insights to enhance campaign effectiveness. Collaborate with data analytics teams and communicate effectively with stakeholders. **Education & Work Experience:** - 3 - 8 years of experience in Campaign Management/Ad Operations. - Bachelor's degree in marketing, advertising, communications, or related field. **Knowledge:** - Familiarity with programmatic advertising and digital advertising technologies. - Ad operations experience with expertise in programmatic campaign activation, performance, and strategy. - Strong technical skills for issue resolution related to ad serving and creative implementation. **Skills:** - Proven experience in digital advertising operations and campaign management. - Familiarity with ad management systems such as Google Ad Manager, DoubleClick, DV360. - Proficiency in HTML, CSS, JavaScript, and ad tagging methodologies. - Analytical mindset to interpret campaign data and provide actionable insights. **Attitude:** - Customer-focused and passionate about user experiences. - Excellent attention to detail and organizational skills. - Strong communication and interpersonal skills. - Ability to work under pressure and adapt to changing priorities. RateGain Travel Technologies Limited is an Equal Opportunity Employer.,

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