Technical Sales Manager

About the Role

Technical Sales Manager Drywall & Ceilings

Key Responsibilities

• Develop and execute sales strategies for drywall and ceiling systems in both project and retail segments.
• Drive specification by engaging with architects, consultants, interior designers, and project management companies.
• Manage and expand the retail/dealer/distributor network, ensuring strong product availability and market coverage.
• Conduct technical presentations, product demonstrations, and training sessions for consultants, contractors, and channel partners.
• Provide design solutions, value engineering, and system recommendations tailored to project needs.
• Work closely with contractors and installers to ensure correct application and execution of systems.
• Negotiate and manage relationships with key accounts, distributors, and retail partners.
• Influence BOQs and ensure product inclusion in tender specifications.
• Track competitor activity, market trends, and retail channel dynamics to identify growth opportunities.
• Prepare sales forecasts, reports, and performance reviews for management.

Qualifications & Experience

• Bachelor’s degree in Engineering/Graduates, or Business Management (MBA preferred).
• 7–12 years of experience in technical/project sales and retail channel management within drywall, ceilings, gypsum, or related building materials.
• Strong exposure to retail/distributor/dealer networks in building materials.
• Proven track record of achieving sales targets across project and retail channels.
• In-depth knowledge of drywall partitions, false ceilings, acoustic solutions, and fire-rated/moisture-resistant systems.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in MS Office .

Key Competencies

• Strong technical expertise in drywall & ceiling systems.
• Ability to manage both project specifications and retail channels.
• Solution-oriented with a consultative sales approach.
• Strong relationship-building and negotiation skills.
• Self-driven, proactive, and target-focused.

Key Performance Indicators (KPIs)

• Specifications Won: Value/number of projects specified with company systems.
• Retail Sales Growth: Revenue achieved through dealer/distributor network.
• Channel Expansion: Number of new retail partners added.
• Revenue Achievement: % of sales targets achieved (project + retail).
• Project Pipeline: Number and value of active projects tracked.
• Engagements: Consultant/architect visits, dealer meets, and training sessions.
• Conversion Ratio: % of specified projects converted into executed sales.
• Customer Satisfaction: Feedback from retail partners and key accounts.

What We Offer

• Competitive compensation package with performance-based incentives.
• Opportunity to work with a leader in drywall & ceiling systems.
• Professional training and career growth opportunities.
• A collaborative and innovative work culture.

Company Introduction – Western Infrabuild Products LLP

Innovating Interiors. Inspiring Spaces.

high-quality, cost-effective solutions

state-of-the-art manufacturing facility in Navi Mumbai

continuous improvement, profitable growth, and superior customer service