Team Member Branding

Role Overview: You will be responsible for leading marketing communication initiatives for international operations, focusing on marketing strategy, digital strategy, brand communication, campaign execution, and international market alignment. With a minimum of 8-10 years of experience in marketing, digital, and brand communications, you will play a crucial role in positioning the brand consistently and effectively across global markets. This role requires strategic thinking, creative storytelling, and close collaboration with cross-functional and regional teams to deliver impactful marketing campaigns. Key Responsibilities: - Drive the development and implementation of marketing and digital strategy for international markets while ensuring consistency with the global brand framework. - Adapt brand messaging and visual identity to match cultural and market-specific nuances, maintaining overall brand coherence. - Oversee the creation of compelling and high-quality content for various platforms in collaboration with agency partners, ensuring alignment with the brand voice, style, and tone. - Lead integrated, multi-channel marketing campaigns across ATL, BTL, and experiential channels in global markets. - Work closely with regional teams to localize content and ensure market relevance and effectiveness. - Collaborate with product, design, and global sales teams to align on messaging, timelines, and deliverables, serving as a central point of contact for brand consistency across departments and international stakeholders. - Plan and execute brand-driven events, trade shows, and activations in key international markets, ensuring end-to-end coordination and supporting local teams in adapting brand experiences to suit market expectations. - Monitor brand performance and perception in global markets, conduct competitive benchmarking, and gather regional feedback to refine brand strategy and campaign execution. Qualifications Required: - Bachelor's or Master's degree in communications, International Business, MBA-Marketing, or a related field. - 8+ years of experience in brand communication or marketing roles, preferably with exposure to international markets. - Strong understanding of brand development, campaign management, and cross-cultural adaptation. - Experience in coordinating large-scale marketing projects with global and cross-functional teams. - Excellent communication, storytelling, organizational skills, proficiency in project management, and creative briefing are required for this role.,