Subscription Growth & Retention Manager

Subscription Growth & Retention Manager

This is an exciting opportunity to work at the intersection of product marketing, data analytics, and user experience, optimizing the app lifecycle from onboarding to engagement and renewal.

Key Responsibilities:

• Conversion Rate Optimization (CRO):

  Increase trial-to-subscription and visitor-to-subscriber conversion through targeted tests, messaging, and pricing strategies.

• Onboarding & Lifecycle Journeys:

  Design, test, and implement onboarding flows that drive early engagement and habit formation.

• Retention & Churn Analysis:

  Monitor user behavior, identify churn risks, and build interventions (e.g., email, in-app nudges, loyalty triggers).

• Experimentation:

  Develop A/B and multivariate tests across paywalls, push notifications, banners, app flows, and CRM touchpoints.

• Cross-Channel Campaigns:

  Plan and execute subscription-focused lifecycle campaigns via email, in-app messaging, and push.

• Insights & Reporting:

  Own key metrics such as conversion rate, churn, LTV, win-back, and renewal rate. Regularly report findings to stakeholders.

• Collaboration:

  Work closely with Product, Creative, Customer Success, and Data teams to bring impactful subscription journeys to life.

• App Store Optimization (ASO):

  Support app listing strategies to maximize organic app downloads and impressions.

• Competitor Benchmarking:

  Stay informed on subscription best practices in connected fitness and digital health.

Required Skills & Experience:

• 4+ years of experience in

  subscription growth

  ,

  lifecycle marketing

  ,

  CRM

  , or

  digital product optimization

  .
• Strong understanding of

  user behavior

  ,

  digital marketing funnels

  , and

  conversion metrics

  .
• Hands-on experience with A/B testing tools (e.g.,

  Firebase

  ,

  Amplitude

  ,

  Optimizely

  ).
• Strong

  data analysis

  skills: Comfortable using

  SQL

  ,

  Excel

  , or analytics platforms to generate insights.
• Experience working with lifecycle tools like

  Braze

  ,

  Iterable

  ,

  Leanplum

  , or similar.
• Familiarity with

  freemium

  or

  trial-to-paid

  subscription models.

• Bonus:

  Experience in

  fitness

  ,

  wellness

  , or

  consumer app

  environments.

• Excellent communication

  ,

  project management

  , and

  collaboration skills

  .

Bonus Skills:

• UX/UI sensitivity

  and ability to collaborate with design teams.
• Knowledge of

  gamification

  ,

  loyalty features

  , or

  habit-forming frameworks

  .
• Experience in

  international markets

  and

  localization strategies

  .