Strategy & Planning (Influencer marketing)

About Cloutflow

We’re a tech-enabled influencer marketing company powering campaigns for leading brands across India. Our platform + services model helps brands go beyond vanity metrics to real outcomes—backed by first-party data and sharp creative.

What you’ll do

• Build end-to-end influencer campaign strategies for Instagram Reels/Stories and YouTube Shorts/Long-form.
• Track category trends daily and convert them into repeatable hooks & formats.
• Create high-fit creator shortlists using data (audience, geography, brand safety, past performance) and qualitative signals.
• Write clear creative briefs creators want to execute; partner with Creative, Ops, and Brand teams to ship on time.
• Own campaign pacing, budget allocation, and optimization; recommend creator mix changes based on performance.
• Maintain playbooks, benchmarks, and POVs by industry (beauty, FMCG, auto, fintech, etc.).

Must-haves

• Fluency in Instagram & YouTube ecosystems (algorithms, formats, analytics, RPMs, retention, audience overlap).
• Healthily “embarrassing” screen time + great judgment on what actually performs.
• Comfort with numbers: CPV/CPE/CAC thinking, reach curves, frequency, cohort performance.

Nice-to-haves

• Experience building creator rosters and negotiating price/value.
• Familiarity with tools like Creator Studio, YouTube Analytics, Tubular/SocialBlade, Sheets, and lightweight BI.
• Exposure to A/B testing hooks, thumbnails, or editing patterns.

KPIs you’ll own

• Strategy-to-live time, shortlist quality hit-rate, CPV/CPE vs. benchmark, watch-through/retention, share saves/comments ratio, creator on-time delivery, and post-campaign brand lift (where applicable).