Strategy & Marketing Manager

1. Strategic Planning: • Develop and execute comprehensive marketing strategies aligned with business goals. • Identify target audiences and create tailored marketing plans. 2. Campaign Management: • Plan, manage, and evaluate marketing campaigns across various channels (digital, print, events, etc.). • Monitor the effectiveness of campaigns and optimize them for better results. 3. Market Research: • Conduct market research to identify trends, customer preferences, and competitors. • Use insights to refine marketing approaches and develop new strategies. 4. Team Leadership: • Lead and manage the marketing team, providing guidance, mentorship, and performance evaluations. • Collaborate with other departments like sales, product development, and customer service. 5. Budget Management: • Develop and manage the marketing budget. • Allocate resources effectively to ensure cost-efficient strategies. 6. Brand Management: • Oversee branding efforts to maintain consistent brand messaging and identity. • Ensure brand guidelines are followed across all communication channels. 7. Content Creation & Digital Marketing: • Supervise the creation of marketing materials such as brochures, websites, and social media content. • Manage SEO/SEM, PPC, email campaigns, and other digital marketing initiatives. 8. Analytics & Reporting: • Measure the performance of marketing efforts using KPIs and analytics tools. • Prepare reports for stakeholders to showcase ROI and other key metrics.