Strategy Manager - AVP ( Offline Business Vertical )

Department:

Reporting To:

Job Purpose

To drive strategic growth initiatives for the Offline Business vertical by designing new channel expansion strategies, conducting in-depth business analysis, identifying opportunities for improvement, and refining existing product and process flows. The role involves close collaboration with business, product, credit, operations, and analytics teams to build a scalable and efficient offline ecosystem.

Principal Accountabilities

1. Channel Strategy & Expansion

• Develop and execute strategies to expand offline channels (DSA, Connectors, branches, partnerships, and feet-on-street).
• Evaluate new business pockets, target segments, and geographical expansion opportunities.
• Define partner selection frameworks, productivity benchmarks, and engagement models.
• Build scalable, repeatable formats for channel activation and performance ramp-up.

2. Business Insights & Analytics

• Analyze business performance across funnels: lead login sanction disbursement early portfolio.
• Identify growth levers, revenue opportunities, leakages, and efficiency gaps across channels.
• Create dashboards, MIS, and strategic reports for senior leadership.
• Benchmark competition and industry trends to inform decision-making.

3. Product & Process Review

• Map existing product journeys and operational flows end-to-end, highlighting inefficiencies and friction points.
• Recommend refined processes to improve TAT, reduce rejections, and enhance partner & customer experience.
• Work with Product, Tech, Credit, and Ops to implement redesigned flows.
• Assess the impact of policy and product changes across regions and channels.

4. Cross-Functional Collaboration

• Partner with Sales, Product, Credit, Operations, Risk, and Collections to align strategy with execution.