Strategic Programs:Bharat Banking Product Manager

Strategic Programs: Bharat Banking Product Manager - Microfice

About Rural Lending - Microfice
The program aims to lend small ticket unsecured loans in the range of INR 10k to 50k to economically active poor women individually or under Joint Liability Group (JLG) through Business Correspondent channel

The Product Manager manages the entire product line life cycle from strategic planning to tactical activities They are responsible for conceptualizing and implementing the strategic plan to steer top line growth and bottom line delivery The product manager is also responsible for Product Development, Portfolio Management and Analysis

Responsible for designing and launching new products and streamlining existing processes to increase new customer acquisition Design and launch contests and schemes for employees and Channel Partners Design promotional campaigns and other tactical strategies to enhance top line in a short span of time Monitor pricing, revenue generation, product management, new product development, portfolio performance including budgetary, expansion and long term business planning Design and execute national level promotional campaigns and sales strategies to increase brand awareness Drive cross-sell through sales team and manage relationship with partners for specific business requirements Measure channel wise employee wise target achievements Calculate and process incentives for the team

Qualifications
Education (formal degrees, certifications) o Any Graduate / Post graduate Experience (No of years, relevant fields)

Role Proficiencies:
Knowledge of industry, technology, marketing, and product trends Knowledge of regulatory guidelines and norms Good communication (both verbal and written) skill in both English and the local language Ability to handle pressure and meet deadlines